Category: Google AdWords

Google Removes Right Hand Sidebar Ads

GOOGLE NEWS FOR LAWYERS – PPC MARKETING Starting on February 19th, Google began phasing out sidebar ads from their search engine results pages. They will now show one to four ads before the organic search results, and the rest will be pushed to the bottom of the page. SO This only effects Pay Per Click advertisers, …

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Time to Go Mobile is Now Lawyers!

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously it was much harder and Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI …

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Google AdWords Has New Enhanced Campaigns

GOOGLE PPC FOR LAWYERS Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Enhanced Campaigns have three main features: Campaign and budget management: An advertiser with a local presence …

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Create a Mobile PPC Campaign at Google AdWords

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or …

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