Category: YouTube

New Google research: Reaching your audience effectively with YouTube TrueView Ads

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over …

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YouTube Video Manager Gets An Update & A Facelift

YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they’ve just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. Highlights of the new …

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178 million Americans watched 33 billion videos in December

Nearly 178 million U.S. Internet users watched 33.2 billion online videos during December 2009, according to the latest data from comScore Vedio Metrix. This means Americans watched an average of 187 videos per viewer during the month. Here are some other related stats from comScore's announcement: 86.5 percent of the total U.S. Internet audience viewed …

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