A Chicago lawyer accused of cursing and engaging in improper behaviour during a performance review — after which he was fired — has won a US$300,000 defamation lawsuit against his employer. Daniel Popko, a trial specialist for CNA Financial Corp., was fired after a supervisor accused him of using profanity and becoming belligerent during a performance review that was unfavourable.
Click Fraud Looms As Search-Engine Threat
In a recent AP click fraud article, it refers to the recent lawsuit Google filed against Auction Experts International, over the estimated $50,000 in "illegitimate commissions by clicking on the ad links that Google delivered to its Web pages."
The suit won’t be Google’s last to combat click fraud, said Palo Alto attorney David Kramer, who represents the company.
Estimates vary widely on how much click fraud is going on in the $3.8 billion search engine advertising market.
"Click fraud exists, but it’s mostly a big paranoia," said Chris Churchill, chief executive of Fathom Online, a San Francisco firm that studies the spending patterns on search engine ads.
I personally think click fraud exists, especially for keywords that have high bids. I always watch all of my clients pay per click accounts very cloesly and make sure to view the stats on a dailly basis to make sure theres nothing out of the ordinary.
Word in a Reuters story that Google has landed another large client for AdWords.
VNU Business Media (Billboard, AdWeek, The Hollywood Reporter, and many trade publications) will now use AdWords on their web sites. A bit more info in the news release.
BusinessWeek Online takes a look at the increasing cost of PPC and how some advertisers are becoming more targeted with their keyword buys .
"On Feb. 1 the search giant reported $400 million in net earnings for fiscal ’04 — a whopping 278% gain — on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. "
No doubt Ive noticed over the past year that certain keywords have really been bid up to crazy amounts. An example is the keyword Mesothelioma lawyer, the top bid is around $100 per click, thats pretty high!
MSN has launched a new search engine and so far, it seems much better then the older version of MSN. It has many new features and produces very good results for most of the searches I ran.