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WordPress Web Hosting for Lawyers

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BEST WEB HOST FOR LAWYERS

Who is the flat out best webhost for lawyers who have wordpress sites? 

The answer is WP Engine without a doubt. 

WordPress is the most common platform these days to run your legal website on, so your current site is probably already on wordpress. YET if its not, then it makes even more sense to upgrade today.

—-> We will Upgrade your website hosting to Wp Engine and Migrate you over for FREE – Contact us today……

If there is one thing to NOT be cheap on with your website, its the web hosting account Click To Tweet

If there is one thing to NOT be cheap on with your website, its the web hosting account.  $5 vs. $50 per month seems like a huge deal and no doubt people are going to be tempted to save some money by going with the cheaper hosting. HUGE MISTAKE….. Do not do it…

—> Your website hosting is the #1 factor in your Sites Speed Score and how fast it loads.  Go with the best to make sure your site loads as fast as possible.   Google uses the speed of your site as a SEO Ranking Factor. 

Ive been using WP Engine for the last few year sand they just have faster servers, better customer support and everything is easier. Vs these cheaper webhosts like hostgator and a million other of them.

There are so many confusing options and usually the hosting starts out with a super low $5 per month offer but then jumps up and usually your site gets hacked, or its super slow, or a number of other issues including bad customer support.  No thanks!

The Ghetto vs. The Gold Coast, which is the better Location?

The Gold Coast is the obvious answer and this is the place you want your lawyer website to live.   The $25-40 extra per month is really no big deal, especially for businesses who spend $50 and more per click at pay per click sites.

IF its obvious that a better web host will help with your organic SEO, why not go with the better web hosting? 

It just makes sense here because a better web host can:

#1- Make your site load faster in Google eyes

#2- Give you an SSL Certificate, another SEO ranking factor (httpS vs. http)

#3- Have better all around site security so you NEVER get hacked

#4- Have the best customer support in the business, so if your site ever goes down, they will get it back up ASAP

#5- Have the best backups in the game at your fingertips. They have multiple backups of your site which you can easily restore anytime.

Are you a  law firm that has a wordpress site? Or maybe multiple wordpress sites? Well sometimes web hosting can make a big difference in how your site operates.

WP Engine in my opinion is the BEST web host for WordPress sites, no doubt.  Take the pepsi challenge and you will see this is a WAY better host then what you have now.

*** Also its VERY easy to migrate your current site over to this new webhost.

Decide which WP Engine plan is right for you! – All Plans get your 20% off instantly… the discount is already applied. Take advantage of this and sign up for the year and save even more.   

WordPress Hosting for Lawyers – 20% off ALL Plans with Wp Engine

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Does your law firm use WordPress? Then you should use top of the line hosting made specifically for WordPress sites. Hosting that focuses on Speed, Performance and Security. WP Engine is a great web host and they are a little more expensive, but you get what you pay for and trying to save money on web hosting isn’t wise.

Your web hosting can make a difference in your organic SEO. Faster websites just get better results overall. Also you want a host who will help you if your site goes down or gets hacked. WP Engine is THE Best.

—> Does Your Firm Need Top Web Hosting?

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WordPress sites can get by with super cheap hosting, even basically free web hosting. Yet like a Free wordpress plugin or theme, it might suck after awhile and let you down when you need it the most. Do NOT be suckered by cheap web site hosting, go with the best!!

The best hands down hosting for wordpress sites is WP Engine. Get 20% off your first payment by clicking on image below.

Decide which WP Engine plan is right for you! – All Plans get your 10% off instantly… the discount is already applied. Take advantage of this and sign up for the year and save even more.   

WP ENGINE WEB HOSTING FOR WORDPRESS

LEGAL WEBHOSTING FOR WORDPRESS SITES

Contact us today for a FREE Site analysis and to see how we can save your law firm money today. 

Lawyers Make Sure Your Content is Unique

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Content for Lawyers

If content is King, unique high-quality content is emperor and then some!   Everyone now knows what duplicate content is and how you don’t want to just cut and paste content from one site to another, or from one page to another in your legal site.

You want to make sure you high top quality content that is 100% unique and will pass the copyscape test.  You want unique content for all of your practice area pages, and then you want to create unique content on an ongoing basis via your blog.   Here you want to create content around long tail keywords that are related to your legal practice.

Your lawyer SEO depends on you having unique content all around.  It seems like Google really wants all of your content to be unique and you might not get a penalty if you use duplicate content but your for sure not getting any credit from Google if you simply cut and paste another article you found on the web.

Same thing if you take the content from your personal injury page and just paste it into a new blog post and add a few new lines of content. That will never work and you need to just from now on go by the motto of “Make every piece of content unique”.

This means you don’t want to just take an article you wrote and used as a guest post, as the same content on your site, or any other site.   From now on, you must only use content one time.  If you use it on your blog, never use it anywhere else. Google knows, believe me!

Use Copyscape to check for Unique Content

There are a lot of tools you can use to find duplicate content but the best way is to run it through the copyscape tool, this will check the entire Internet and even if there is just a chunk of that content on some other site, it will let you know.  You want to go for 100% unique content, not 95, 100 only.  Visit https://www.copyscape.com/

There are a lot of different tools you can use to help create your content and you dont want to take any chances of having duplicate content. You need to make sure you do a few different things with your attorney content, but the main thing is to not repeat things on different pages.

You want to make sure you have unique TITLEs and Description tags on each page.  Then you dont want to have the same block of content on every page, mix it up. Change things around and rewrite stuff.

Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm.

—> Google Organic SEO For Lawyers

—> Google My Business for Law Firms

—> Google SEO FREE Analysis

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Need SEO results for your personal injury law firm? Contact us today for a free analysis and seo audit of your lawyer website.

Free Keyword Research Tool for Lawyers

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Keyword Research Tools for Attorneys – Ubersuggest

Neil Patel is one of the top SEO’s in the world I would say, and hes my 2nd favorite SEO guru behind Nathan Gotch of Gotch SEO.     Yet Mr. Patel here has made paying for keyword research a thing of the past.   In the old days if you wanted great keyword data, you needed to pay a good monthly fee to one of many top sites that offered keyword research tools.   I would always use wordtracker back in the day, and many many others.

Ubersuggest is 100% free

Ubersuggest is a great keyword research tool and its one of these totally free things, where you dont need to enter your email or any other info.  He has bought this piece of software and then simply added it to his site and its just open for anyone to use.    It does a great job and from my research, it has solid keyword volume numbers.

Keyword Research Info

If you do a search for example for the term of “Personal Injury Lawyers”, it will tell you a number of things about that keyword. It will give you its overall search volume, in this case 40,500 visits per month.   Then it also gives you 1-100 rating difficulty scores for both organic seo and paid seo.     Then it also lists how much this keyword would cost on average to get a top 3 ranking with Google ads.

 

Other Keyword Research Ideas or Related Keywords

Then of course you want to get other keyword ideas for other related keywords.  As you see below, for personal injury lawyers, it will then list other keywords that you would want to use on your page.  These are LSI or related keywords and there are a few different ways to find these but the idea is that you want to let Google know exactly what your page is about.  Have the main focus KW is important, but if you also have these other related keywords on the page, it gives better signals to Google on what this page is about.

Other Keyword Research Tools for Lawyers

Google has the Google keyword tool, but this is only free for people who are running google adwords, now known as Google Ads.     Then there are other free tools, and then many of the other big SEO tools like Ahrefs, SEMRush, Moz and others all have some kind of built in keyword research tools that will show you keywords related to your main keyword.

Keyword Research for Attorneys on Budget

Using this tool can give you a lot of great ideas for keywords to use in your content. It will also show you how much competition keywords have and how difficult they might be to rank for Google organic seo for lawyers rankings.   It will also give you a good idea of how pricey some of these keywords can be, some can be over $150 per click, which is crazy and why you must focus big time on getting better organic rankings at Google.

SEO For Solo Lawyers

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Search Engine Marketing for Solo Attorneys

Are you a Solo Lawyer that needs SEO help?  You really should do all you can with SEO in order to give yourself a chance at beating the big guys of the world.  Its possible for a solo attorney or small law firm to achieve as good or better SEO organic and local seo rankings.

Its not easy but it can happen! The key is want to create a shit load of high quality content and just write your ass off.   Just like if you were preparing a brief for a big case and needed to do weeks of research, same thing here. Just write it all down and put it into blog posts.

Keyword Research for Lawyers

 You always want to do some keyword research to see exactly what keywords make sense to focus on.    Also if you are a personal injury lawyer who lives in Pennsylvania, then there are a lot of possible keyword combinations you could be ranked for.   You want to find keywords related to your practice and location, but also that you can rank for.   You cant rank for personal injury lawyers usually, or just ynt to create a LOT our town and lawyers. Sometimes you have to find long tail keywords and get multiple blog posts ranked for many different keywords.

Longtail Keywords for Attorneys

Longtrail keywords are just simply searches that contain more then 4 keywords, sometimes 10-12 keywords.    You want to try and rank for all things a user might search that relates to what you do. SO a good thing to do is check a site like Answer the public and find out what questions people are asking.  These are usually longer searches like “What do I do after a car accident?” or “how do I find a great personal injury lawyer?

SEO Audits for Attorneys and Law Firms

You want to have an SEO audit of your law firm website done and see where you stand right now.   You want to see where your ranked, how many links you currently have how many citations you have and a number of other factors that go into getting your lawyer website ranked at Google.   We can do a video audit that shows where your site is ranked and other key metrics using top paid search marketing tools.      ** Fill out the FREE Consultation Form

Content is King and Queen

Writing content for your solo law firm website should now be your side job.  Write articles related to your law firms practice areas and what you do in real life.  Do videos where you are talking to people and answering questions potential clients might have.   People like to see real people when hiring a lawyer and if someone sees you talking, it might make a big difference.  You want to write content, create videos, create images and infographics for your law firm practices.

Getting Links for Your Solo Law Site

You want to make sure you get links to your website and not just to your homepage.  You want to get authority links and relevant links, and hopefully they are DO Follow links, which means link juice passes to your site and you get credit for the link.    If you are a criminal lawyer, you want links from other legal sites, criminal law sites are best.   Yet you want links from everywhere you can get. Social accounts, client sites, directories, legal directories and everything else where you could possibly get a link.  This IS NOT EASY and it usually doesnt happen on its own, UNLESS You create great content that people find and decide to link to because its a great resource.

2018 New Google SEO Ranking Factors for Lawyers – Part 3

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Google SEO For Lawyers Ranking Factors – #41 – 75

Google recently released a document which shows that there are at least 200 Ranking Factors, 200.   Some obviously are more important then others, and some have almost no influence.   So its key to know what works in 2018 and 2019 to get your lawyer website ranked higher, so you can start getting more leads from clients looking for your legal services.

I have gone over the first 40 in other posts and am listing the next 35 here.  Then I will create a post on what the TOP 20 overall ranking factors are out of these 200 possible factors.   Bottom line is there are a LOT of different things that go into ranking your website, so you cant go overboard on any 1 thing, other then creating high quality unique content.    If you do that, you will have a big advantage. Yet if everyone else is doing that, then it will come down to who is doing the most of these 200 different factors.

Previous Post ====> RANKING FACTORS 1-20 – Google SEO Ranking Factors 21-40

SEO Ranking factors from Google for Lawyers:

41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.

42. Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.

43. Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.

44. Number of Outbound Links: Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.

*** So this is interesting because it makes sense that you dont want to include a ton of links, BUT it can help to include a couple of outbound links to authority websites.

 

45. Multimedia: Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:

*** No doubt having more images and videos will help you rank better and keep people on your site longer, which is key.

 

46. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.

*** So this means you should make sure that you links other pages together, especially when they make sense.  So if you do a blog post on divorce law, link to the divorce law practice page, and other related posts.

 

47. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.

48. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

49. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

Google Reading Level

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

50. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.

51. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is uses as a quality signal.

52. Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

*** So here you want to get quality links from authority websites in your niche, this will help raise your domain authority score.

 

53. Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.

54. URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.

55. URL Path: A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.

56. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

57. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.

58. WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”

59. Keyword in URL: Another relevancy signal. A Google rep recently called this a “a very small ranking factor“. But a ranking factor nontheless.

60. URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

61. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal.

*** Everything Ive heard is that this is a ranking signal, if you link out to the right sites that make sense to the page and dont overdo it.

 

62. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.

*** This is an interesting one but I think it makes sense and it makes it easier for the reader to view your content when the info is in lists and has bullet points….

 

63. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.

64. Too Many Outbound Links: Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

65. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality.

66. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

*** SO a thought here is to go back to older content, update it and change the date to show Google the content is now freshly updated….

 

67. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

68. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.

69. Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

70. Content Provides Value and Unique Insights: Google has stated that they’re happy to penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites.

71. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.

72. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor. And a recently-filed Google Patent titled “Search result ranking based on trust”, seems to back this up.

73. Site Architecture: A well put-together site architecture (for example, a silo structure) helps Google thematically organize your content. It can also helps Googlebot access and index all of your site’s pages.

74. Site Updates: Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor. Although Google has recently denied that they use “publishing frequency” in their algorithm.

75. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

Thats a lot of factors for SEO Rankings !  So its key that you have someone update your website on a regular basis and make sure your following as many of these factors as possible.      Create high quality content for your law firm website, get solid links from authority websites and follow all of Googles rules in order to get your lawyer website ranked in the top 10 at Google organic results.

We help solo lawyers and small law firms with Internet Marketing services including:

Create a new wordpress lawyer site, Social Media Management, organic SEO for lawyers, PPC Marketing for attorneys, MOBILE For Lawyers, Content Creation, Logos, Chatbot Marketing and Facebook Messenger Marketing.

Law Firm Logos – Update Your Law Firm Graphics

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Law Firm Logos – Graphics for Law Firms

Two things you should go overboard on when setting up a new law firm website. Your website hosting and your firms logo.

The first thing people will see is your logo and they will usually see it on every page. So makes sense to spend a little extra and get a great designer.

Does your law firm have its logo updated? You might want to consider updating your law sites logo to a more modern and sharp design.

If you are updating your website, makes sense to update your firms logo possibly.  Unless you are married to your existing logo and have it in all your branding, then it might make sense to upgrade it and get something that fits your company.

New Logo Process

1- Find other logos that you like and send URLs

2- Describe what you like in other logos and what you want in your new logo

3- Send images to use in new logo if desired

Thats all it will take to get a brand new logo for your law firm.  The cost of logos varies greatly from $10-5,000. Yes Ive seen someone with the balls to advertise a $5,000 logo!  I mean how good can it be?!

We have numerous designers who can get the work done cheap and offer great value.  Logo for law firms cost anywhere from $150-500.   Contact us for more information.