VALUE IN UPDATING YOUR LAW FIRMS WEB SITE
Many law firms don’t bother ever updating the firms web site and I see a lot of legal sites that are pretty stale and out of date. The search engines favor web sites that add or update content on a regular basis and it also helps to give your a site a fresh look from time to time for your viewers.
IS YOUR SITE SEARCH ENGINE FRIENDLY?
Another reason to consider updating your legal site is because many web sites that were created 3-4 years ago were not built with the search engines in mind. I see a lot of sites that have all graphic home pages, very little content, no site map page and other things that can effect getting the best possible search engine rankings for your law firms web site.
LEGAL WEB SITE FACE LIFT
My legal marketing and design company Lawyers Court recently updated the legal web site of Law Firm Consultant Robert Henderson of RJH Consulting. This site had not been updated in over 4 years and needed a fresh new look, as well as an updated navigation structure, a site map page and additional content.
CONTENT IS KING
We created a simple new design with an updated logo and a few new legal images but the key updates were the additional content provided by including 10 legal consulting related articles. This gave the site an additional 10 pages, all of which have been optimized for the search engines.
OTHER KEY ADDITIONS TO THE UPDATED LEGAL WEB SITE
A few other things that we did, that all law firm web sites should have is #1- Your firms contact info including email should be on every page, #2- The site should have a dual navigation structure, meaning links at the top of every page and then text links at the bottom of every page, #3-Adding additional content to the home page and then #4 is having a site map page to make sure that the search engines can find all the pages within the site.
So now this legal web site is what I would call "Search Engine Friendly" and its come a long way for a very reasonable price.
Bottom Line = #1 At The Search Engines:
The web site is now #1 at Google, MSN & Yahoo for Law Firm Consultant and for many other related keyphrases and as a result, the traffic and web site inquires have increased.
Contact us if you would like a legal web site face lift for your law firm or legal web site.