A couple of weeks ago, comScore came out with a report that said Microsoft’s Bing had reached an all-time high market share of 11.8% in November 2010.
According to rival Compete, however, Bing’s market share is actually much larger than that.
Based on search data from its panel of more than two million US-based internet users, the Kantar Media company says Bing-powered search engines as a whole grew 4.3 percent month-over-month in query volume, driving Bing’s total market share up by 1 percentage point.
Bing (‘MSFT’) and Yahoo’s search products (which are powered by Bing these days) had 14.4% and 14.6% market share, respectively, which means the combined market share of the search engines rose to a healthy 29% in November 2010, according to Compete’s search data.
Bing.com also saw the highest growth in the number of unique visitors, with a month-over-month increase of 7.4 percent (Yahoo’s number of UVs actually declined .3 percent). In November 2009, Bing’s market share was just over 10%, according to Compete.
Both ASK and AOL’s share remained flat from October 2010 to November 2010, which means there’s only one search engine whose market share effectively declined last November: Google‘s.
According to Compete, Google has seen its query volume decline for the second month in a row now, with a recent 1.1 percent month-over-month drop. Compete registered 66.4% market share for the search engine, down a noteworthy 7 percentage points compared to November 2009.
From TechCrunch
Bing continues to grow and is becoming more important. Its key that your site legal web site is not only found at Google, but Bing as well.