Category: Google Search Engine

Create a Mobile PPC Campaign at Google AdWords

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or …

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How “Facebook Search” Could Help Google Escape The Antitrust Noose

Article from Search Engine Land about Facebooks possible new search engine. Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search …

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Yellow Pages Sites Beat Google In Local Data Accuracy Test

In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally …

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Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1

By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe’s Efficient Frontier, which serves clients in a variety of verticals, says it …

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Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new,global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, …

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Google Eliminates Another Link Network

The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of BuildMyRank.com has decided to immediately shut down their …

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Google Confirms Panda 3.3 Update

Google has confirmed a new Panda update. One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results. Panda 3.3 Update Here’s what Google says about its latest Panda-related change: Panda update. This launch refreshes data in the Panda system, making it more accurate and …

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Google Announces 40 Search Updates in February

The Google search blog announced 40 search updates that are happening this month. From the Google Blog… This month we have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually …

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Google Plus

What is Google+? It is Google’s latest attempt in gaining some market share in the social network area. Here is how Google explains the new service: We realize that today people are increasingly connecting with one another on the web. But the ways in which we connect online are limited and don’t mimic our real-life …

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