Follow Up On Wordtracker Keyword Accuracy

A follow up to my post last week about the Wordtracker keyword tool bringing back inaccurate and misleading results for the search phrase of "chicago lawyers".

So what I did was setup a campaign with Google adwords for the 10 keyphrases and bid low just so I could see the stat results from Google which shows how many times these keywords were searched over the last week at Google.

Now wordtracker had reported that Chicago wrongful death lawyers had a high count in its database and that it would produce more traffic then the more general "chicago lawyers". Now at Google after a week, they are showing that chicago attorney got 304 searches, chicago lawyer 129 and chicago wrongful death lawyers only 13 searches (See Table).

Keyword Clicks Impressions  CTR Avg. CPC Cost Avg. Pos
chicago attorney 1 304 0.3% $0.14 $0.14 8.2
chicago lawyer 1 129 0.7% $0.31 $0.31 10.2
chicago lawyers 1 56 1.7% $0.30 $0.30 7.8
chicago attorneys 2 41 4.8% $0.29 $0.57 6.3
chicago wrongful death lawyers 0 13 0.0% 6.4
chicago car accident lawyers 0 7 0.0% 3.8
chicago personal injury lawyers 0 4 0.0% 8.3
chicago accident lawyers 0 2 0.0% 8.0
chicago injury lawyers 0 2 0.0% 12.0
chicago brain injury lawyers 0 1 0.0% 5.0

So that proves my point that wordtrackers data was incorrect for those search phrases. I’m sort of surprised that the singular versions got so many more searches then the plural versions, and also that Chicago attorney got more searches then Chicago lawyer but this is only a short period of time. I will monitor the results and blog about it after a month and also see if wordtrackers data has gotten any more accurate.

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