Getting The Most Bang For Your Buck With Google Adwords

Setting up a Google adwords Pay Per Click account is easy.  Getting the best value from it is not.  Ive had many clients who have just setup a few basics and not paid attention to their campaigns and as a result have overpaid for keywords that sometimes aren't even that relevant to their legal practice.

If your only spending a $100-500 per month, then its not that big of a deal if you make a few mistakes, but if your spending $5,000 – 10,000 per month, then you have a lot of room to make mistakes and overspend.

I have one client who before we took over his account was spending about $10,000 per month. After we optimized his accountt and fine tuned all the keywords and ads, he was only spending about $3,500 per month and getting more clicks!  I've had other clients who set their maximum cost per click (CPC) bid very high and wound up paying like $60 for a click when they could have just paid $5 or less.

Then there are people who don't bother looking at their quality score or they create one campaign with one ad group that has 50 keywords and only one general ad. You MUST create multiple campaigns with many different ad groups, each focusing on a group of keywords and using multiple ads. This is one of the best ways to lower the cost you pay per click.

There are many other factors that go into running a successful Google adwords campaign. If your law firm needs assistance with setting up and maintaining a Google adwords account, please contact us.

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