Gold Mine Found in Web Searches

Lisa Baertlein looks at the different wrinkles of paid search and its continued growth. Interesting stats including…

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co.

According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail.

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