Google Launches AdSense for RSS Feeds

From the Google Blog, Google has launched Adsense for RSS Feeds, which enables publishers distributing content through RSS (Really Simple Syndication) or Atom feeds to include relevant text ads in their feeds and receive a share of the revenue generated by ad clicks.

Enter AdSense for feeds, launching today in beta. The idea is simple: advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising – and in the long run, more quality feeds to choose from.

Given the great flexibility that feeds can offer, it’s essential to get the model right, especially so that readers are satisfied. Towards this end we have outlined what we believe are some best practices for advertising in feeds.

Publishers who want to participate in the public beta can apply here.

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