2018 New Google SEO Ranking Factors for Lawyers – Part 1
Google My Business Website Marketing
Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords. Yet really its possible that even if your firm low or no organic rankings, you can possibly dominate the local seo results.
What is Google My Business?
Google My Business is a free service designed to make it easy for local businesses to manage their listings in Google search results. Anytime you search Google for local services in your area, you have likely seen Google My Business at work. It displays results on a map, and lists other important details about businesses, including their contact information, website, and even reviews.
Since Google is the premier search engine online, listing your law firm with Google’s My Business is essential for proper search engine optimization, or SEO.
Your Google my business listing is what controls your listing that comes up in the local search and map results at Google.
LAWYER GOOGLE MY BUSINESS MARKETING TIPS
1. Claim your Google My Business Profile
If you haven’t claimed your law firms GMB profile, which stands for Google My Business – also known as the local 3 pack – then you need to get this done right away. GMB profiles are some of the first organic listings people see when searching for law firms.
By default, many firms already have a GMB profile created by Google and sometimes you will find that certain lawyers will have a GMB profile that is created by Google, and sometimes your clients will find this and even though you haven’t claimed or verified this listing, they still can leave you a review. So it makes sense to claim these listings so that you can not only optimize it, but you respond to any reviews you might get.
Walk through the following process to claim it:
Search for your law firm or attorney name in Google
When you see the Knowledge Graph card for your firm, click on the ‘Are you the owner?’ link near the bottom.
Start the process of verifying the firm’s ownership.
Note that Google will want you to verify ownership in one of two ways – either by phone or through regular mail. Once you’ve verified ownership, you can edit your GMB profile.
2. Add Photos & Videos to your GMB Lawyer profile
Make sure your GMB profile is complete and contains consistent contact information. Then adding as many images as possible of your law firm can help it rank far better in the local 3 pack. So add all the existing images you might have put on your blog and facebook. Then create more images and get creative. Try to have a LOT of images, like 30 – 50! You can do it over time and it seems to make a difference.
Here are some image ideas to get you started:
show your legal offices on the inside and outside
show your firms team, partners, and you
describe the areas of law that you practice
show your firms logo
include your firms tag lines, quotes, or other marketing messages
You do not want to put generic stock images or videos into your Google listing. Google wants images that are related to your firm and what your firm does. So this means photos of the people who work at firm, photos of your locations and the type of law you practice.
Google My Business Posts for Lawyers