Hitwise: Google Searchers Male, Ladies Love Ask Jeeves

GOOGLE USERS ARE PREDOMINANTLY MALE, but Yahoo! has a higher proportion of searchers between the ages of 18 and 34 than Google, MSN, or Ask Jeeves, according to a new Hitwise study, "The Online Search Report," released Wednesday.

When looking at the demographics of visitors to four search engines–Google, Yahoo! Search, MSN Search, and Ask Jeeves–Hitwise found that Google users were 53.6 percent male, while Ask Jeeves users were 58.7 percent female, for the four weeks ending July 16. Yahoo! and MSN searchers were predominantly women, who accounted for 50.2 percent of Yahoo! Search users and 53.7 percent of MSN Search users.


AskJeeves: 58.7% female.
MSN: 53.7 percent female.
Yahoo: 50.2% female.
Google: 46.4% female.

MSN had highest proportion of users over 55.
Google appealed most to households with income over $100K.

87% of Searches at Google, MSN and Yahoo! use 2 or fewer keywords.
69% of AskJeeves searches use 2 or fewer keywords.

Business and finance sites also saw traffic from the search engines, with Ask Jeeves sending the largest proportion of searchers–8.55 percent–to business-related sites, followed by MSN Search (8.10 percent), Yahoo! Search (7.10 percent), and Google (6.54 percent).


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