Post from the Forrester Blog about B2B marketing spending in 2009.
In our Predictions 2009 research,
published December 23, Forrester analysts who cover B2B and technology
marketing predict that marketing budgets will take big hits early in
2009, with typical decreases in the 15% to 25% range. To investigate
whether this prediction is tracking current experience and to look at
the impact of the economy on this year's B2B marketing spending,
Forrester teamed up with MarketingProfs to field a survey that explores
2009 budget plans and looks back at 2008 effectiveness. Interactive
marketers who work at firms who sell primarily (but not necessarily
exclusively) to businesses will find participating in this research
relevant because we explore a number of online and social tactics along
with the conventional.
The survey is currently in the field. If you would like to participate, please click on this link.
We have over 400 responses thus far, so please feel free to add your
input and opinions. Reply to this post with thoughts and feedback about
the survey and I'll address anything that comes up. All participants
(who supply their email addresses) will receive a copy of the results.
Here's wishing you a more prosperous new year.