Improve Your Existing Backlinks

Getting links to your website from other websites is one of the most important and one of the most difficult tasks that you have to do if you want to get high organic rankings on Google.

If you want to improve the rankings on your website on Google, getting links is the key but it is often much easier to improve your existing backlinks.  The first thing that you have to do is check your backlinks and what sites are linking to your site.

Here are a few tips to improve your sites existing backlinks

#1-Correct links that point to your old domain names

If you changed your domain name in the past, chances are that some people still link to your old domain name.

The links to your old domain name should redirect to your new domain with a 301 redirect to make sure that the links and the visitors that come through these links aren’t lost.

Unfortunately, backlinks through 301 redirects do not pass the full link power to your website.

For that reason, contact the webmasters who link to your old domain name and ask them to link to your new domain. This will increase the effect of the links on your website rankings.

#2-    Improve the Anchor Text of your Existing Links

When contacting the webmasters about any broken links, if possible, request that the anchor text be changed to whatever keywords your trying to be ranked for.  The anchor text is the text that is used when describing the link, so if your a Chicago tax firm, you want your anchor text to be Chicago Tax Lawyers, NOT Click Here or the firms name.

#3-     Check the links on your own web sites

If you want to see certain pages of your website in Google’s search results, these pages should also be linked from your own website pages. If a web page is hidden in the navigation of your website then it’s less likely that this page will get a good position in Google’s results.

Your website should have a clear and logical navigation that emphasizes the pages that you want to see in Google’s search results.  So make sure that you link all of your pages and use keyword rich anchor text where possible, also make sure to have a sitemap.

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