BusinessWeek Online takes a look at the increasing cost of PPC and how some advertisers are becoming more targeted with their keyword buys .
"On Feb. 1 the search giant reported $400 million in net earnings for fiscal ’04 — a whopping 278% gain — on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. "
No doubt Ive noticed over the past year that certain keywords have really been bid up to crazy amounts. An example is the keyword Mesothelioma lawyer, the top bid is around $100 per click, thats pretty high!