Local SEO For Lawyers
Local Search marketing is becoming even more important these days and getting your law firm to appear in the local search results in Google maps is very key to every online marketing strategy. One thing you must be aware of are “Citations” of your law firm.
WHAT IS A CITATION?
A citation is an online reference to yourlaw firm’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited for them. So, having your NAP listed in plain text is fine.
A partial citation is one which includes only part of your NAP – maybe your name and phone number or name and address. This is better than nothing, but not as beneficial as a full citation. A full citation is one which includes your business’s complete NAP. It doesn’t matter how that information is visibly listed (horizontally or vertically), so long as it’s all there. This is an example of a full citation:
For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page. What format you choose for your citations isn’t important, but picking one format and sticking with it is. You need to be 100% consistent in the name (abbreviations? Ltd?), address (suite number? floor?), and phone number (+312? spaces or no spaces?) used when building citations.
For Lawyers there are all kinds of places to get citations including Yelp, Yahoo and many different online yellow page sites. Below are some of the top legal specific places to get citations. Most of them are free and your probably listed BUT the key here is to make sure your listed EXACTLY the same as far as your Firm name, Address and Phone #. Then also claiming and verifying your listing is always a good idea and usually you can add a bunch of info on your firm, including a link back to your site. These sites below are listed by Domain Authority (DA) and the higher the #, the better it will be for you to make sure you have a solid listing and a link back to your site if possible.
|Citation Site||D.A.||Country||Free / Paid||Listing URL|
|divorcemag.com||57||USA / CAN||Free||Click here|
Local Search Marketing for Attorneys
If your law firm needs assistance with LOCAL SEO, contact us today and we will do a FREE Local SEO analysis on your site.