The New York TImes reports
Microsoft has filed suit against Eric Lam, Gordon Lam and Melanie Suen,
of Vancouver, British Columbia. The suit comes after a year of
investigative work by Microsoft in tracking down reports of click fraud.
According to the NY Times, these defendants allegedly:
Microsoft said it found a pattern of click fraud on its search pages,
where lists ranked by relevance and popularity appear alongside a
handful of paid results. Advertisers bid on what they will pay to
appear in the paid-search results for certain keywords. The more an
advertiser pays, the higher they are in that list, and advertisers
usually pay for each click on their ad.
Forum discussion at WebmasterWorld.
As an active advertiser with Adwords and Live Center I’m glad “someone” is doing something in regards to click fraud, it’s just a joke these days that conversion rates go down while the click costs go up. A+ Microsoft!
Microsoft news is always get a better focus