New! AdWords site demographics

New! AdWords site demographics.
Google now has a way to target specific groups of people to focus your legal adwords campaigns on.  I will test it out and blog about the best ways a law firm can take advantage of this new feature.

From Google Adwords….

Want to reach 18-24 year-olds, or women with children? Site tool demographics match your ad with your audience. Available now for campaigns targeting the United States.

What is demographic site selection?

Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.

A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income, or some other factor. If your product appeals to young women, for instance, you might want to target sites popular with the female demographic, the 18-24 age demographic, or both.

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.

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