Sometimes you want to focus your law firm marketing on a specific geographic location. A good idea to is to create a web site for your main practice area around that geographic location. So for example we have helped a Washington personal injury law firm create a new mini site around the Kent, Washington area.
The first thing you want to do is buy a unique keyword rich domain name that has your geographic location and your practice area in it. So in this case it was Kent and Personal Injury attorney. Having your main keywords in the domain name can be a help with your organic seo rankings. Then you want to make sure that your site is hosted with a top webhost and has a unique IP address. Then you want to create a unique design and focus the content around the geographic location.
Below is the site we created for the Kent Personal Injury Attorneys at Boyd Buckingham. We are in the process of adding additional pages of content, as well as a Blog that focuses on Kent, Washington personal injury and auto accident matters. Its a good idea with websites to get them going right away with some content and then to add as you go along.