Good Post from Reel SEO about what online video viewing trends.
Metacafe recently commissioned a study to find out who in America is
watching online video, how much and what kinds. The results were just
released and might be surprising.
Metacafe asked Frank N. Magid Associates to do a new study on what
kind of video people are watching online. A surprising 77% of U.S.
Internet users are watching online video and 43% viewing something
weekly. This was claimed to be ‘critical mass’ by the researchers
though I can’t really see why.
I think online video has already been sustaining itself for sometime
so calling these numbers critical mass seems a mistake. Plus there’s
still more room for growth as far as I’m concerned. There’s no reason
to believe that no less than 100% of internet users will in the future
watch some sort of video online and I’m sure the weekly viewers will
top 50%. Of course that’s me being the optimistic one.
Some numbers that brought a smile to my face in the study included
the fact that 37% of users who watched video of a professional quality
online (TV clips, movie trailers, sports highlights, music videos,
short films, etc) found them as or more enjoyable than watching full
length stuff on TV.
Of all respondents 41% found them to be ’somewhat’ as entertaining
which is a vague way to go about things if you as me. Does somewhat as
entertaining mean more or less? I’m somewhat confused by the meaning of
that. I guess just having more/less or the same amount as options would
have been too easy.
The research was done in survey form and polled 1,927 people from
age 12-64 this past April. The strongest demographic was males 18-24
where 70% said they watched something weekly. But that’s not to say
they are the only people out there watching it.
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