On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices. If…Details
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Everyone wants to be at the very top of the search engine listings, both in the organic results and also at the Google AdWords pay per click program. When someone does a search at Google, depending on the search, the paid ad results which come from Adwords are listed at the very top of the…Details
What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or…Details
GOOGLE ADWORDS MARKETING TIPS Marketing your site with Google Adwords is a very good idea, but theres a lot of different things to keep in mind when setting up a new campaign. By default a new campaign will show ads on the search AND display networks. These are two very different networks and should be handled…Details
Pay per click (PPC) marketing is pretty key in todays competitive Internet marketing market. Getting people to your website is done in a variety of ways. Obviously you would prefer if you could just depend on your organic traffic but usually you will need to do many forms of online advertising, including Pay per click marketing. Many…Details
Article from Search Engine Land about Facebooks possible new search engine. Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search…Details
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally…Details
Google Plus is one more Social Media network you should have your legal practice setup with. Its the new player on the block but its growing quickly and I really like it. Google Plus is a social network, with similarities to Twitter and Facebook, but some interesting differences as well. The site is based around…Details