A few backs I blogged about the importance of making sure that your Google Adwords campaign is properly optimized.
Many times lawyers will create an Adwords campaign and not really pay attention to it or use the Pay Per Clicks search engines optimization suggestions, which can result in you paying a lot more money then you should. We will easily save this client at least $3,000 a month, if not more as a result of reviewing and adjusting his campaigns.
TOP 10 ORGANIC RESULTS ARE VALUABLE
More important though is having top 10 organic results at Google for the same keywords your bidding on via Pay Per Click. The best thing about the organic listings are they are free! So if your paying $20 per click on average and you get 100 visitors for the month via the organic listings, that would value your organic listing at $2,000 each month and thats just for one keyphrase.
SAVE MONEY AT PPC & GET TOP 10 ORGANIC RANKINGS
The same Massachusetts Drunk Driving Lawyer that we helped save money on the Pay per click ads, we have now also gotten him top 10 rankings at Google organics for many of the same terms he is bidding on. Some of the terms are
– Massachusetts OUI (#6)
– OUI Lawyers Mass (#4)
– Massachusetts DUI (#6)
– Massachusetts DWI (#8)
– Massachusetts Drunk Driving Lawyers (#8)
I already see an increase in traffic from the organic listings. So as a result of our Internet Marketing work, the client has not only saved over $3000 a month but now has many top 10 organic listings and is now getting more traffic and visitors then ever before, which will result in more clients.
If we can be of assistance to your legal practice, with either pay per click marketing or organic optimization, please contact us.