Search Engine Penalties at Yahoo & MSN

Search Engine Watch has a post about penalties imposed at Yahoo and Msn for spam like activities, which can get your web site banned. I personally dont think Yahoo or MSN is doing enough because I see spam like sites all the time in those seach indexes.

In Yahoo’s guidelines pages for webmasters, the following is considered spam:

  • Pages that harm accuracy, diversity or relevance of search results
  • Pages dedicated to directing the user to another page
  • Pages that have substantially the same content as other pages
  • Sites with numerous, unnecessary virtual hostnames
  • Lots of pages that were automatically generated or of little value
  • Pages using methods to artificially inflate search engine ranking
  • The use of text that is hidden from the user
  • Pages that give the search engine different content than what the end-user sees
  • Excessively cross-linking sites to inflate a site’s apparent popularity
  • Pages built primarily for the search engines
  • Misuse of competitor names
  • Multiple sites offering the same content
  • Pages that use excessive pop-ups, interfering with user navigation
  • Pages that seem deceptive, fraudulent or provide a poor user experience

The bottom line is that you should never do anything that any of the search engines might consider spam. You really don’t have to because as long as your site is search engine friendly and optimized, has good content and has links from other related sites, then you should be able to get good listings for your legal site.

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