Search Users Don't Recognize Organic vs. Paid Ads

DMNews has a study about how a big number of Internet users don’t know the difference between Organic and Paid listings. This doesn’t surprise me because most people I talk with about search marketing have heard about paid listings but don’t know exactly where they are located.

Fifty-six percent of Internet users don’t know the difference between natural and paid search, according to a study released yesterday.

However, the "How America Searches Study" that Harris Interactive conducted for search analytics firm iCrossing, Scottsdale, AZ, noted that more users of Google than other search engines know the difference between the two types of searches. Fifty-four percent of frequent Google users report knowing the difference between paid and natural listings. The next-closest group is Yahoo users at 42 percent.

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