2018 New Google SEO Ranking Factors for Lawyers – Part 2
GOOGLE SEO MARKETING FOR LAWYERS: SSL is Needed
Upgrade your WEB HOSTING to a webhost that automatically gives you the SSL Security certificate and so that you have the https instead of the standard http. When people on Google chrome visit a site without SSL, they will warn them that its NOT SECURE. That will turn a LOT of people off bottom line. Also its possible that you will get a boost in your organic SEO rankings by having SSL, so its really a no brainer and you should upgrade ASAP.
—> Contact us about setting up SSL for your law firm.
Google Chrome to Flag Sites with SSL Certificates as Insecure
GOOGLE HAS MADE JULY AS THE DEADLINE FOR SSL
On February 8th, Google made clear its intentions to formally mark websites lacking SSL Certificates (the certificate which once installed on the website results in an HTTPS secure URL string) as insecure.
Google has confirmed a date of “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure.
Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser.
The non-secure flag will be built into the release of Chrome 68, which will be ready for download in early July.
HTTPS encryption growth shows that most site owners are taking Google’s warnings seriously.
However, it remains that a large group of site owners has been less than motivated to make the change.
This adaptive lag is likely a result of confusion over what HTTPS encryption is, the annual cost associated with HTTPS encryption maintenance, and general laziness.
WHAT IS AN SSL CERTIFICATE?
An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially.
The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate.
SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers.
If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website.
SSL SECURITY FOR LAWYERS
Why are Google SSL Requirements Important?
—> Establishes Trust and Builds Brand Power
—> Provides Encryption of Sensitive Information
—> Provides Authentication
—> Contact us about setting up SSL for your law firm.
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