PPC for Lawyers – Social Media Marketing
Social Media is big and Social Media Marketing is getting bigger every day. Social Media Marketing is different then Social Media Management. Social Marketing is more about doing Facebook Ads and other paid advertising at different social media sites like Twitter, LinkedIn, Pinterest and others.
DOES SOCIAL MEDIA MARKETING WORK FOR LAWYERS? Ask Joey!!
Social media management for lawyers is about managing your different social media accounts, doing posts of new content, videos and images and then doing that on a regular basis. Sometimes and a lot of times you combine the two. If your doing a facebook post and then you boost that post or do some kind of facebook ad around the post, then your doing both.
Social Media Marketing for Lawyers
Social Media is another way to advertise your law practice and possibly get new clients. A lot of lawyers do not use social media at all, let alone for marketing. So that should mean its wide open for those that decide to use it! No doubt most of the time I see that getting clicks are cheaper at Facebook ads vs. Google adwords. Yet you can not bid on keywords at Facebook like you can at Google adwords. Its a different kind of advertising. Its more about targeting the right people and then also using the facebook pixel to track visitors to your website, then you can do campaigns of ads that only get shown to those people who showed interest in your site in the past up to 180 days. Many other things you can do with facebook marketing and you should at least take a look and see if it would be a good fit for you.