These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “searchability” of their videos.
1. Optimize with keywords.
Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:
Beyond that, include a paragraph of optimized text that provides a
brief description of the video. Again, the benefits are twofold: You’ll
improve the user experience and your search rankings.
2. Distribute videos on video-sharing sites.
In addition to posting videos on your own site, video-sharing
sites are effective tools for gaining visibility and additional links.
Remember these few points to maximize results:
3. Implement a linking strategy.
Video is judged by the same linking standards as all other
forms of digital content. So building both internal and external links
is crucial for video SEO. Ideas for a linking strategy include:
4. Encourage viewers to share your videos.
First thing is first — if you want users to share your videos, you must
create content worth sharing. If your video isn’t interesting,
relevant, entertaining or informative, users aren’t likely to share it,
let alone view it. From there:
5. Re-purpose your videos.
As with text content, the more optimized video, the better. Get creative in order to re-purpose videos across the web:
All of these are good tips to get your video more exposure in the video search engines.
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