Article from Search engine watch about how important content is to getting higher search engine rankings. This is VERY true and sites that have no content, really have no chance of getting good listings.
One of the most obvious, yet surprisingly overlooked, components of a search strategy is the creation of quality content.
In our search engine marketing practice, the number of companies we encounter that expect high rankings in search engines for Web pages containing pictures, but no text, amazes us.
Attaining a top ranking in search on a particular keyword requires that the targeted keyword appear somewhere in the text of the page, and often it requires that the page contain some amount of text (read: content) far in excess of what the design folks think looks pretty.
Make no mistake, this law of search engine marketing is clear: less content, lower rankings. Read full story.