Is anyone still wondering if search is important for video?
November of last year, YouTube surpassed Yahoo for the first time in
total U.S. search queries, making it the 2nd largest search engine in
the U.S. next to only its owner, Google. Ever since then, YouTube has
continued to dominate the search space when you look at the total
number of search queries.
Now, when you think about the fact that all of the searches on
Youtube are users looking for video content in particular, there is no
doubt that YouTube is THE largest video search/discovery destination.
This past month, October, 2009, there were a total of more than 3.7
Billion search queries on YouTube as measured by comScore. This
represents and increase of more than 31 percent year over year (vs 2,580,000.000 queries in Oct. 2008) and an increase of 7% over just last month. Yahoo, although still the 3rd largest search engine, has now fallen more than 1 billion queries/mo behind YouTube.
This is just another reason for lawyers to not only create videos but promote them on video search engines such as YouTube.
1 thought on “YouTube Continues Search Engine Domination – up 31% YOY”
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