We Don't Just Talk AI. We Implement It.
While other agencies are still writing blog posts about AI possibilities, we're building working systems that help law firms capture leads, answer calls, and get found in AI search results.
Two Decades of Legal Marketing Expertise
Legal Search Marketing was founded by Christopher Costa, who has spent over two decades doing legal marketing—going back to the early days when Yahoo was somehow much bigger than Google!
Throughout his career, Christopher has worked directly with lawyers, worked inside law firms, and spent years mastering the art and science of SEO and digital marketing. He's seen every evolution in legal marketing—from Yellow Pages to Google Ads to the rise of content marketing.
Now, Christopher has added another dimension to his expertise: AI and advanced programming. With top-level coding skills, he builds the AI systems that power modern law firm marketing—not just strategizing, but actually implementing.
This unique combination of legal marketing experience and technical AI expertise is what sets Legal Search Marketing apart.
20+ Years Experience
Legal Marketing & AI Development
From Yahoo to AI
Two decades of evolution in legal marketing technology.
The Beginning
Started in legal marketing when Yahoo was somehow much bigger than Google.
SEO & Digital
Mastered search engine optimization and digital marketing for law firms.
AI Revolution
Pivoted to AI-first approach, developing coding and programming expertise.
Full Stack AI
Building comprehensive AI Operating Systems for forward-thinking law firms.
Where Legal Meets Technology
A rare combination of deep legal industry knowledge and cutting-edge AI capabilities.
Legal Marketing
20+ years working with law firms, understanding bar rules, and driving qualified leads.
SEO & Digital
Mastery of search optimization from the early days of Google to modern GEO strategies.
AI & Programming
Advanced coding skills to build custom AI systems—not just strategy, but real implementation.
Search Has Changed Forever
Traditional SEO is now table stakes. AI search is the differentiator. Most agencies are still catching up—we're already there.
Traditional Agencies
- •Still focused on Google rankings only
- •Writing about AI, not implementing it
- •Generic solutions for any industry
- •Metrics that don't tie to revenue
Legal Search Marketing
- ✓Optimizing for AI + traditional search
- ✓Building and deploying AI systems today
- ✓Legal-specific expertise and compliance
- ✓ROI metrics: leads, calls, signed clients
How We Work
Four principles guide everything we build for law firms.
Implementation Over Theory
We don't write white papers about AI possibilities. We build working systems that generate real results for law firms today.
Legal Industry Expertise
We understand bar rules, ethics requirements, and compliance constraints. Your AI solutions will be built with legal best practices in mind.
Measurable ROI Focus
Every solution we build is tied to metrics that matter: leads generated, calls answered, clients signed. No vanity metrics.
Long-Term Partnerships
We're not looking for one-off projects. We build lasting relationships and grow alongside your firm as AI continues to evolve.
Ready to Go AI-First?
Schedule a call to discuss how we can implement AI solutions for your firm. No pressure, no hard sell—just an honest conversation about what's possible.