The Lawyer's Guide to AI Search (GEO 101)
Learn how AI search engines like ChatGPT and Google AI are changing how clients find lawyers—and how to optimize your firm for this new reality.
The legal marketing landscape is shifting. While traditional SEO still matters, a new frontier is emerging: AI-powered search. When potential clients ask ChatGPT "Who's the best personal injury lawyer in Denver?" or use Google's AI Overviews, your firm needs to be the answer.
This comprehensive guide explains exactly how Generative Engine Optimization (GEO) works, why it matters for law firms, and the specific steps you can take to ensure AI search engines recommend your practice.
Whether you're a solo practitioner or managing partner at a large firm, this guide gives you the foundation to stay ahead of the AI search revolution.
What You'll Learn
- How AI search differs from traditional Google search
- Why 40% of younger clients now prefer AI-assisted search
- The 6 key factors that influence AI recommendations
- How to implement Schema.org markup for better AI visibility
- Entity optimization strategies specific to law firms
- Creating citation-worthy content that AI wants to reference
- Measuring your AI search visibility
Table of Contents
- 1Introduction: The AI Search Revolution
- 2Chapter 1: Understanding AI Search Engines
- 3Chapter 2: GEO vs SEO - What's Different
- 4Chapter 3: The 6 GEO Ranking Factors
- 5Chapter 4: Technical Implementation Guide
- 6Chapter 5: Content Strategy for AI
- 7Chapter 6: Measuring Success
- 8Conclusion: Your 30-Day Action Plan
Trusted by 2,500+ legal professionals
More Resources
Continue learning with our other guides and tools