PPC Marketing for Solo Lawyers & Law Firms
What is Pay Per Click Marketing?
Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
What is Google Ads for Lawyers?
Google ads is the new name, it was Google AdWords and this is Googles famous Pay Per Click marketing program that allows your law firm to bid on keywords and show up in the sponsored ad listings. This is by far the easiest way to get your law firm some exposure on the web and hopefully some new clients! If your a divorce lawyer in Seattle, you would want to create ads around divorce and family law keywords that get shown to people in the Seattle area. You would set your budget and decide how much you wanted to pay each time anytime someone clicked on your ad after doing a search for “Divorce lawyers in Seattle”.
Google adwords is without a doubt the biggest and the baddest, but also the most pricey in most cases. Yet there are great keyword values everywhere if you know what your looking for. Let us handle your law firms pay per click marketing campaigns. We can setup a basic PPC campaign where we have a small budget and only advertise at certain times. We can also setup a more advanced PPC campaign where we have a bigger budget and get more aggressive in driving traffic to your lawyers website.
—> Read more about Google Ads for Lawyers
What is Bing Pay Per Click for Attorneys?
Bing is Googles red headed cousin with acne. Not really as popular but under those glasses Bing might surprise you! Bing ads is microsofts PPC program to rival Google ads. It gets a bad rap and in some cases rightfully so. Yet the thing is that in some cases Bing has a really big USA market share of search. Sometimes its as high as 35% or more. Even if its only 15-20%, thats still a ton of people that are doing searches for lawyer terms, just on Bing and Yahoo. The key here is that you can usually get much better deals on Bing then you can on Google ads. So why not at least test it out and see if it works and gets some new clients in the door.
—> Read more about Bings Ads for Attorneys
LEGAL PAY PER CLICK PACKAGES
What Is The AdWords Quality Score?
In the simplest of definitions, the AdWords Quality Score is a numerical value given to a keyword that sits between 1 and 10, that then tells the advertiser how relevant Google thinks your keywords, ads, and landing pages are in combination.
The lower the score, the more you pay per click. The higher the score, the less you pay per click on Google adwords.
4 Reasons a High Google Adscore Will Save Your Legal Practice Money
Reason #1 – Quality score affects your CPC: Google has a tough job when it comes to AdWords. They want to make money, but, at the same time, they don’t want to lower the quality of their search results.
Google PPC For Lawyers