Bing Search Engine for Attorneys

Bing Search For Lawyers

Bing is never going to beat Google and it’s never going to be as popular, yet it’s still important because it does get a lot of searches and you never know where your next potential client is going to search for you. Also Bing has certain webmaster tools including a solid keyword research tool that can provide great value. So it makes sense that you setup a to make sure your site is submitted to Bing.  I personally like Bing better then Google and have been using it more and more.


Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine from Microsoft.

Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego for release on June 1. Notable changes include the listing of search suggestions while queries are entered and a list of related searches (called “Explore pane”) based on semantic technology from Powerset which Microsoft purchased in 2008.

On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. All Yahoo! Search global customers and partners are expected to have made the transition by early 2012.

Market Share

Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small but steady. By January 2011, Experian Hitwise show that Bing’s market share had increased to 12.8% at the expense of Yahoo and Google.

Bing powered searches also continued to have a higher “success rate” compared to Google, with more users clicking on the resulting links. In the same period, comScore’s “2010 U.S. Digital Year in Review” report showed that “Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009.”

The Wall Street Journal notes the 1% jump in share “appeared to come at the expense of rival Google Inc”.  In February 2011, Bing beat Yahoo! for the first time with 4.37% search share while Yahoo! received 3.93%


Submitting a URL from your website can be an important first step to being indexed.  There are two ways to accomplish this with Bing:

  1. Submission through the Submit your Site to Bing web form: this method is designed to allows web publishers to quickly alert Bing that there new site exist. Bing will crawl the URL you submitted and — provided it meets certain criteria — your page will get indexed over time.
  2. The Submit URLs feature in the Configure My Site section in Bing Webmaster Tools: this feature is much faster and allows you to submit 10 URLs per day and a maximum of 50 URLs per month for immediate crawl and indexation.

To submit URLs using the Submit URL feature, simply add 1 URL per line and click Submit. The URLs are immediately evaluated for search indexation and when quality criteria are met we will begin to surfacing to searchers. Very useful in helping get important content indexed quickly, but there is a limit of 10 submissions per day, up to 50 (total) per month.

Note: the Submit URLs feature in Webmaster Tools is currently restricted to root domains only.


You should not only submit your site but also make sure to have a XML sitemap created and submit that to Bing as well.  Then within the Bing webmaster tools, there are a lot of tools to see how your site is performing within Bing.