Category: Organic Search Engine Optimization

Difference between PPC and Organic SEO listings (2005 vs. 2019)

What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time.   Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click …

Difference between PPC and Organic SEO listings (2005 vs. 2019) Read More »

Lawyer SEO Marketing Services

SEO Marketing for Attorneys Is your lawyer website highly ranked?  Is it ranked for right keywords at Google?  Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? …

Lawyer SEO Marketing Services Read More »

Saving Money at Pay Per Click is Good, Getting top 10 Organic Rankings is Better

A few backs I blogged about the importance of making sure that your Google Adwords campaign is properly optimized.  Many times lawyers will create an Adwords campaign and not really pay attention to it or use the Pay Per Clicks search engines optimization suggestions, which can result in you paying a lot more money then …

Saving Money at Pay Per Click is Good, Getting top 10 Organic Rankings is Better Read More »

Why Organic Search Rankings Are MUCH more valuable then Pay Per Click

Many law firms pay in order to have top rankings at the search engines via pay per click programs like Google Adwords or Yahoo Search Marketing.  Each time someone clicks on the ad for a certain keyword, they pay a certain price to Google or Yahoo.  This can get very expensive if your bidding on …

Why Organic Search Rankings Are MUCH more valuable then Pay Per Click Read More »

SEO Doesn’t Guarantee Blog Visitor Loyalty

Good post from Andy Beal about how most traffic to your blog will come from the search engines, BUT that its not enough, you must provide quality content relevant to what people are seeking for your blog to really flourish. ***  Mixed blessings for SEM come from a Boston University study entitled Traffic Characteristics and …

SEO Doesn’t Guarantee Blog Visitor Loyalty Read More »

Covering Your Firm At The Search Engines In Both Organic AND Paid Listings

Usually when you first launch a legal web site, your going to do a more aggressive Pay per click campaign at Overture and Google adwords because it takes some time to get good organic or free listings, especially at Google. Over time you can draw back on your PPC campaigns once your organic listings come …

Covering Your Firm At The Search Engines In Both Organic AND Paid Listings Read More »