What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time. Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click …
Difference between PPC and Organic SEO listings (2005 vs. 2019) Read More »
SEO Marketing for Attorneys Is your lawyer website highly ranked? Is it ranked for right keywords at Google? Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords. How Do You Get a Lawfirm Ranked at Google? …
One of the goals of every lawyer web site is to get ranked high at the search engines for keywords related to the firms location and practice. Especially at Google! This is what Ive been doing for lawyers for the past 12 years! I remember working at the downtown Chicago law firm of Foran and …
A few backs I blogged about the importance of making sure that your Google Adwords campaign is properly optimized. Many times lawyers will create an Adwords campaign and not really pay attention to it or use the Pay Per Clicks search engines optimization suggestions, which can result in you paying a lot more money then …
Saving Money at Pay Per Click is Good, Getting top 10 Organic Rankings is Better Read More »
Getting top 10 rankings at the search engines in the organic results is one of the best ways to drive focused traffic to your website. Google is by far the most important of the search engines, and also the hardest to achieve success with. You MUST be patient with Google, especially when you have a …
Many law firms pay in order to have top rankings at the search engines via pay per click programs like Google Adwords or Yahoo Search Marketing. Each time someone clicks on the ad for a certain keyword, they pay a certain price to Google or Yahoo. This can get very expensive if your bidding on …
Why Organic Search Rankings Are MUCH more valuable then Pay Per Click Read More »
The latest legal web site we have optimized for the search engines is for Securities Lawyer Stuart Meissner. The New York securities law firm focuses on securities arbitration law and broker dealer litigation on a national level. When you have a national focus versus just a local focus, then you have a lot of additional …
Good post from Andy Beal about how most traffic to your blog will come from the search engines, BUT that its not enough, you must provide quality content relevant to what people are seeking for your blog to really flourish. *** Mixed blessings for SEM come from a Boston University study entitled Traffic Characteristics and …
Usually when you first launch a legal web site, your going to do a more aggressive Pay per click campaign at Overture and Google adwords because it takes some time to get good organic or free listings, especially at Google. Over time you can draw back on your PPC campaigns once your organic listings come …
Covering Your Firm At The Search Engines In Both Organic AND Paid Listings Read More »
BENEFITS OF UPDATING YOUR LEGAL WEB SITE: Many law firms don’t bother ever updating the firms web site and I see a lot of legal sites that are pretty stale and out of date. The search engines favor web sites that add or update content on a regular basis and it also helps to give …
