What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time. Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click …
Difference between PPC and Organic SEO listings (2005 vs. 2019) Read More »
Adwords for Law Firms – How to Save Money on Campaigns Google Adwords is the main way your going to do Pay Per Click Marketing for attorneys usually. Its a pretty simple thing where you pay Google to show your ads when a user does a search for your practice area keywords. Is Google AdWords …
Google AdWords for Lawyers: Example of how to save money for Law Firm Ads Read More »
Google Adwords Marketing for Lawyers – Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is. Im sure they would all make great educated guesses but most non marketing people would not know what this is or why its important. Yet when you say its the thing …
4 Reasons a High Google Adscore Will Save Your Law Firm Money Read More »
Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works. Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ‘ Google adwords is actually now known as …
Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? –> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website. Yet for some lawyers., its the only way! Yet really you should always be doing something towards organic and local …
GOOGLE PPC FOR LAWYERS Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Enhanced Campaigns have three main features: Campaign and budget management: An advertiser with a local presence …
PAY PER CLICK MARKETING AND MOBILE I see it all the time, lawyers who are advertising with Google adwords or other pay per click programs and they do NOT HAVE A MOBILE SITE. So unless they go in and change the settings to not include mobile devices, then anyone on a mobile device will then …
On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices. If …
iMobiTrax to Combat Mobile Ad Network Click Fraud Read More »
Everyone wants to be at the very top of the search engine listings, both in the organic results and also at the Google AdWords pay per click program. When someone does a search at Google, depending on the search, the paid ad results which come from Adwords are listed at the very top of the …
What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or …
