Category: Google AdWords

Google AdWords for Lawyers: Example of how to save money for Law Firm Ads

Adwords for Law Firms – How to Save Money on Campaigns Google Adwords is the main way your going to do Pay Per Click Marketing for attorneys usually.   Its a pretty simple thing where you pay Google to show your ads when a user does a search for your practice area keywords. Is Google AdWords …

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4 Reasons a High Google Adscore Will Save Your Law Firm Money

Google Adwords Marketing for Lawyers – Quality Score (QS) I would say most lawyers would NOT know what a Google adwords quality score is.  Im sure they would all make great educated guesses but most non marketing people would not know what  this is or why its important.   Yet when you say its the thing …

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Google Adwords Quality Score (QS) Explained

Google Adwords Marketing for Lawyers Quality Score, aka QS is super key when it comes down to how the whole Google adwords formula works.      Just because you spend the most money, doesnt always mean you are going to be #1 when bidding at Google adwords. ‘ Google adwords is actually now known as …

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Pay Per Click Marketing for Lawyers, Worth It?

Lawyer Google Adwords Marketing PPC for Lawyers, Good Idea?? –> YES 100% for Sure, if Done Right! Pay per click marketing for law firms is just another way to bring potential clients to your website.   Yet for some lawyers., its the only way!  Yet really you should always be doing something towards organic and local …

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Google Removes Right Hand Sidebar Ads

GOOGLE NEWS FOR LAWYERS – PPC MARKETING Starting on February 19th, Google began phasing out sidebar ads from their search engine results pages. They will now show one to four ads before the organic search results, and the rest will be pushed to the bottom of the page. SO This only effects Pay Per Click advertisers, …

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Time to Go Mobile is Now Lawyers!

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously it was much harder and Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI …

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Google AdWords Has New Enhanced Campaigns

GOOGLE PPC FOR LAWYERS Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Enhanced Campaigns have three main features: Campaign and budget management: An advertiser with a local presence …

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Create a Mobile PPC Campaign at Google AdWords

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or …

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