What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time. Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click (PPC) sponsored listings and the free organic listings at Google, … [Read more...] about Difference between PPC and Organic SEO listings (2005 vs. 2019)
Local SEO For Lawyers Local Search marketing is becoming even more important these days and getting your law firm to appear in the local search results in Google maps is very key to every online marketing strategy. One thing you must be aware of are "Citations" of your law firm. WHAT IS A CITATION? A citation is an online reference to yourlaw firm's name, address and … [Read more...] about Top Citations for Lawyers
Post from the Forrester Blog about B2B marketing spending in 2009. In our Predictions 2009 research, published December 23, Forrester analysts who cover B2B and technology marketing predict that marketing budgets will take big hits early in 2009, with typical decreases in the 15% to 25% range. To investigate whether this prediction is tracking current experience and to look … [Read more...] about How Are 2009 Marketing Budgets Shaping Up?
Good blog post from Law.com about tools that are available online to locate personal information on people. Here are examples of how you can use Web sites to find people or to learn about their background: Social networking: Trying to track down someone's address and you've had no luck using their name? Consider tracking them through teenage children's names by visiting … [Read more...] about Internet Research Tools
HOW IMPORTANT IS A GOOGLE PAGERANK SCORE? Google PageRank is a score that Google gives every web site and its from 0-10. Many people think that this is a good way to see how well a web site will do at the search engines. The fact is though the Google pagerank score can be very misleading. Just having a high PR score and a lot of links. The problem here though is if you don't … [Read more...] about Having High Google Pagerank & Many Links Is NOT Enough