Build Link Building Tools for Your Legal Website

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Building Links to Your Lawyer Website with Useful Tools

One of the tougher things to do with SEO is getting backlinks from other websites, especially other highly rated and top authority sites. 

Like why would someone link to your website even if you are a great attorney?  The only reason would be if you had some useful content on your site or possibly a helpful tool of some sorts. 

If you are a Personal Injury you might want some kind of settlement calculator that will show people what kind of settlement they might get depending on the factors they enter into the calculator. 

There are all kinds of tools you could put on your website that people might find useful. 

Link Building SEO for Lawyers

Link building is a critical component of search engine optimization (SEO) for law firms looking to boost their online presence and attract potential clients.

One effective strategy for building high-quality backlinks is to create and offer useful tools on your website, which other sites will naturally link to.

In this blog post, we’ll explore some link bait tool ideas that can benefit all lawyers, as well as specific tools tailored for personal injury lawyers, criminal lawyers, and estate planning attorneys. We’ll also discuss the benefits of setting up these tools and how they can contribute to your law firm’s long-term success.

General Link Bait Tool Ideas for All Lawyers:

“Link Bait” seems like a bad word for some reason. Yet it simply means that you are trying to get others to link to your website.  Not in some bad way, but instead you want to provide a useful and helpful FREE tool for your audience.  Below are some ideas and examples of tools for different types of lawyers.

  • Legal Terminology Glossary: Create a comprehensive glossary of legal terms that clients can easily reference, helping them understand complex jargon and navigate the legal process.

Specific Tools for Personal Injury Lawyers:

  • Personal Injury Settlement Calculator: Develop a tool that estimates potential settlement amounts based on factors like medical expenses, lost wages, and pain and suffering.
  • Statute of Limitations Countdown: Offer a calculator that determines the remaining time to file a personal injury claim based on the applicable statute of limitations.

Specific Tools for Criminal Lawyers:

  • Criminal Sentence Calculator: Create a tool that estimates potential sentences based on the severity of the offense, criminal history, and other relevant factors.
  • Expungement Eligibility Checker: Develop a tool that helps users determine whether they are eligible to have their criminal records expunged or sealed.

Specific Tools for Estate Planning Attorneys:

  • Estate Tax Calculator: Offer a calculator that estimates potential estate tax liability based on the value of the estate and applicable tax rates.
  • Inheritance Distribution Planner: Develop a tool that helps users plan the distribution of their assets to beneficiaries, taking into account factors like tax implications and asset protection strategies.

Benefits of Website Link Building SEO Tools:

Creating and offering useful link bait tools on your law firm’s website can provide several long-term benefits:

  1. Attract high-quality backlinks: By offering valuable tools, your website is more likely to be linked to by other reputable sites, boosting your site’s authority and search engine rankings.

  2. Enhance user experience: Providing practical tools for your site visitors can help them better understand legal matters and engage with your content, leading to increased trust and credibility.

  3. Generate leads: Visitors who find your tools helpful are more likely to contact your firm for legal assistance, potentially leading to new clients. Also you could require a user to fill in their email address to access the tool and build your email list.

  4. Improve brand awareness: As your tools are shared and linked to by other websites, your law firm’s brand will become more recognizable and respected within your legal niche.

Investing in the creation of link bait tools for your law firm’s website can have a lasting positive impact on your online presence and overall success.

By offering valuable resources tailored to your specific legal practice areas, you can attract high-quality backlinks, generate leads, and enhance your firm’s reputation.

Don’t miss out on this opportunity to stand out from the competition and establish your law firm as an authoritative source of legal information.

Contact us today to help create a new link building tool for your lawyer website. Fill out the online contact form

Example Tool #1 – Word Count Tool

I created a new tool that will tell you stats about any text you put into the box below. It will tell you the word count, characters, sentences and also will have some Readability scores about how easy the content is to read.

 *** New Word Count Tool – Cut and paste any text into box to get the stats on the # of words and other info. 


Nothing huge, just a helpful tool for myself to see how big certain docs are.  This just shows you how a tool might work on your legal site. 

You would want to create a page for the tool, and then create a wordpress plugin if possible that you can activate like any other plugin, then usually you will put in a shortcode to get the plugin to show up where you want.   

Then the idea here is that someone might find the tool useful and they might return just for the tool, OR better is if someone decides to link to the tool. 

If a person finds the tool useful, they might add it to their link resource page. If the tool is really good and useful, no doubt over time you will get traffic from Google to the tool, and then you should build some backlinks from it, if not a lot, and all 100% free. The more quality links to your legal website, the better chance you are going to rank higher at the Google organic search rankings.