Yahoo and Microsoft have finally announced their search deal, after years of negotiation. In short, if the deal is approved by regulators, Yahoo Search will be powered by Microsoft Bing and Yahoo Search Marketing will be powered by Microsoft adCenter. This will not happen right away, best case the deal will be complete in early …
Yahoo and Microsoft Search Deal Finally Announced Read More »
There are several reports tonight that Yahoo and Microsoft are close to consummating a search and advertising deal. 24/7 Wall Street cites an investment banker who says a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes,” but also points out that the companies have been down this road …
Reports: Yahoo & Microsoft Very Close On Search Deal Read More »
Microsoft CEO Steve Ballmer sees traditional media as a dying advertising medium and that digital content will be the cause of their demise within 10 years. Speaking at the Cannes Lions International Advertising Festival, Ballmer said the global advertising economy is moving to the digital space and that traditional media that does not move to …
Steve Ballmer Sees Traditional Media As Dead Men Walking Read More »
The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to see one version in results. And site owners worry that if search engines find multiple versions of a page, their link credit will be diluted and they’ll lose ranking. Today, Google, Yahoo …
Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter Read More »
Getting top 10 search engine rankings is the goal of most search engine optimization projects. It makes sense that if your in the top 10 for a keyword related to your firms practice, that you will get some traffic from people looking for the type of law you practice. How about if you were able …
A new release of the MSN Pay Per Click adcenter is planned for 4 to 6 weeks, but you can play with it today at the adCenter Beta site. Here is a summary of some of the new features: Cross campaign keyword search: This is a cool feature where you can search for a phrase …
TheStreet.com reports that Microsoft’s share fell as much as 13% today due to Microsoft’s search engine, MSN Search. Microsoft was not prepared for "the rising cost of competing with the better-positioned Net players, notably Google," TheStreet.com reports. Bloomberg reports that Microsoft may be "investing too much at the expense of profit" in MSN Internet properties, …
Microsoft Shares Fall Due To MSN Search Performance Read More »
Reuters reports that Google will renew its partnership with AOL and that MSN is out. Time Warner Inc. is in exclusive talks with Web search leader Google Inc. about broadening a partnership with Time Warner’s AOL online unit, sources familiar with the matter told Reuters. Microsoft Corp., once considered the front-runner for a deal with …
MicroSoft Gets a Chunk of Coal for Christmas, Google Extends AOL Partnership Read More »
Report from CNNMoney.com that AOL and Microsoft are close to hammering out an online advertising alliance to challenge Google. MSN would replace Google’s search results on AOL. The Wall Street Journal reported Wednesday that under the deal now being discussed, Time Warner’s America Online unit would switch to using Micosoft’s search engine, and the two …
Post from the Search Engine Watch Blog about Bill Gates predicting that MSN Search will pass Google in terms of relevance: In an interview with Information Week, Bill Gates talks about Microsoft Research and speaks briefly about search and of course mentions a competitor that begins with the letter "G". Gates says that coming soon …
Bill Gates: MSN Search Will Soon "More than Match" Google in Terms of Relevance Read More »
