Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new,global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, UK, France, Germany, Spain and Japan.

The data reflect that mobile search usage has nearly 100 percent penetration among smartphone owners, most of whom search at least once a week. Though it’s not made clear in the data released I assume this is browser-based search and does not include search via mobile apps. Google’s browser-based mobile-search share is 97 percent globally, according to StatCounter.

In addition Google’s Spero offered mobile predictions for 2012:

  1. More than 1 billion people will use mobile devices as their primary internet access point.
  2. There will be 10 days where >50% of trending search terms will be on mobile
  3. Mobile’s role in driving people into stores will be proven and it will blow us away
  4. “Mobile driven spend” will emerge as a big category
  5. Smartphones will prove exceptional at driving a new consumer behavior
  6. Tablets will take their place as the 4th screen
  7. New industry standards will make mobile display easy to run
  8. 5 new, mobile first companies will reach the Angry Birds level of success
  9. The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity
  10. The intersection of mobile and social will spark a dramatic new form of engaging consumers
  11. 80% of the largest 2,000 websites globally will have an HTML5 site
  12. One million small businesses globally will build a mobile website
This is all amazing information and it shows that mobile is just taking over. So its time to think about your mobile presence.  Can people find your site when they are on a mobile device and if so, is it setup for mobile users?