Does Your Legal Site Load Quickly? Google Hopes So
Making sure your website loads quickly is a very important thing and Google has talked a lot about how “High performance web sites lead to higher visitor engagement, retention and conversions”. They also talk about how faster loading web pages can be a factor in how your website can rank in the organic search results at Google.
Google PageSpeed Insights
Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change as we add new rules or improve our analysis.
PageSpeed Insights measures how the page can improve its performance on:
- time to above-the-fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.
- time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.
However, since the performance of a network connection varies considerably, PageSpeed Insights only considers the network-independent aspects of page performance: the server configuration, the HTML structure of a page, and its use of external resources such as images, JavaScript, and CSS. Implementing the suggestions should improve the relative performance of the page. However, the absolute performance of the page will still be dependent upon a user’s network connection.
You Can Visit Google’s PageSpeed Tool Here and test your site.
Most sites are graphic heavy and have a lot of different things going on and have a lot of requests and things to load every time a person visits the home page. So there are a number of things you can do in order to improve the load time of your site. Google has a service now they are offering for free that helps your site load quicker but if your running a WordPress site, your can setup a number of different plugins designed to help your site load quicker. You can also optimize your images so they will load quicker and a number of other things that can help improve your overall Google score.
If your law firm needs assistance with how your site is loading, contact us today.
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