GMB Features for Lawyers in 2023
Google My Business (GMB) is more important than ever and should be one of the first things that you do for your law firms Internet marketing strategy. GMB is always updating and adding new features that you can use for free.
*** Google My Business is now Google Business PROFILE
Here are some new features:
Google Posts: Google posts included in GMB gives business owners the chance to write short blog posts, announce new products, list news about the company and so on. Business owners should use this feature along with images or videos to grab the customer’s attention.
Posts can be between 100 to 300 words long and can contain any type of content the business sees relevant. The posts can also link back to the business’s website. A tracking link within the post can give the owner an idea of whether or not the post is generating interest in the business.
Q&A feature: This feature allows customers to ask a business owner questions directly on the GMB listing. The business owner can upvote the good questions with their answers so that they appear first in the profile. Giving informative answers and upvoting good questions is one of the best ways to take advantage of the Q&A feature.
Chat & SMS: GMB has a chat feature that can be switched on and linked to a phone number. Business owners can select this feature to receive queries via SMS. The feature enables business owners to reply almost instantly to questions. The response time is displayed on the GMB profile; a quick response time can help the profile rank better in a Google search.
Longer Description: The 750-character description feature gives the profile owner a good opportunity to make a strong case for their business. A short description telling customers a bit more about the business can help generate more interest and customer engagement. The description should be used to talk about the brand and the product in a way that a customer finds useful.
Profile owners should use clear and concise language to convey what services they offer. For example, a legal practice can list all the treatments that are carried out at the law firm.
Book an appointment: The book an appointment feature allows customers to contact the business for an appointment directly from the GMB listing. This feature is important because it makes things more convenient for the customer by eliminating extra steps. The owner of the profile should use this feature to increase customer engagement by adding a URL that takes the customer directly to a landing page.
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