Rapper 50 cent on Friday sued Internet advertising company Traffix Inc. for using his image without permission in the graphic "Shoot the Rapper" ad, which he says promotes violence and threatens his safety.
The lawsuit, filed in New York State Court seeks a minimum of $1 million in damages.
The "vile, tasteless and despicable" use of 50 Cent’s image was "completely unauthorized" and "quite literally calls for violence against" him, the lawsuit says.