Chat GPT for Lawyers = A NEW ERA!

AI For Lawyers /

Artificial Intelligence For Law Firms What is CHATGPT? Chat GPT, or Generative Pretrained Transformer, is an artificial intelligence system designed to interact conversationally with humans. It uses natural language processing and machine learning to understand and respond to human queries, making it a powerful tool for lawyers and law firms. Here are some ways that Chat GPT can be of assistance to law firms: Time-saving: Chat GPT can streamline time-consuming tasks like research and content generation, saving time for lawyers and enabling them to focus on their cases and the law. This can help law firms become more efficient and productive. Compliance with ethical and professional guidelines: AI-powered technology like Chat GPT can help lawyers comply with ethical and professional guidelines by generating content based on professional conduct that lawyers and law firms must follow. This can help law firms avoid ethical and professional violations and maintain a good reputation. Marketing and client attraction: Chat GPT can also benefit lawyers and help law firms improve their marketing and attract more clients. By providing accurate and relevant responses to potential clients’ inquiries, Chat GPT can help law firms establish a strong online presence and attract more clients. In summary, Chat GPT is an AI-powered tool that can help law firms become more efficient, productive, and compliant with ethical and professional guidelines.  It can also improve marketing and attract more clients to the firm. Therefore, Chat GPT can be a valuable asset for law firms in 2023 and beyond. We can assist your law firm with best utilizing ChatGPT and other Artificial Intelligence for law firms. There are many different things you can do with AI and ChatGPT, we can help your firm grow with the right AI tools for Lawyers. 

Chat GPT for Lawyers = A NEW ERA! Read More »

Latest Google Local SEO Features

Google My Business, Lawyer SEO, Legal Internet Marketing /

GMB Features for Lawyers in 2023 Google My Business (GMB) is more important than ever and should be one of the first things that you do for your law firms Internet marketing strategy.  GMB is always updating and adding new features that you can use for free. *** Google My Business is now Google Business PROFILE Here are some new features: Google Posts:  Google posts included in GMB gives business owners the chance to write short blog posts, announce new products, list news about the company and so on. Business owners should use this feature along with images or videos to grab the customer’s attention. Posts can be between 100 to 300 words long and can contain any type of content the business sees relevant. The posts can also link back to the business’s website. A tracking link within the post can give the owner an idea of whether or not the post is generating interest in the business. Q&A feature:  This feature allows customers to ask a business owner questions directly on the GMB listing. The business owner can upvote the good questions with their answers so that they appear first in the profile. Giving informative answers and upvoting good questions is one of the best ways to take advantage of the Q&A feature. Chat & SMS:  GMB has a chat feature that can be switched on and linked to a phone number. Business owners can select this feature to receive queries via SMS. The feature enables business owners to reply almost instantly to questions. The response time is displayed on the GMB profile; a quick response time can help the profile rank better in a Google search. Longer Description:  The 750-character description feature gives the profile owner a good opportunity to make a strong case for their business. A short description telling customers a bit more about the business can help generate more interest and customer engagement. The description should be used to talk about the brand and the product in a way that a customer finds useful. Profile owners should use clear and concise language to convey what services they offer. For example, a legal practice can list all the treatments that are carried out at the law firm. Book an appointment:  The book an appointment feature allows customers to contact the business for an appointment directly from the GMB listing. This feature is important because it makes things more convenient for the customer by eliminating extra steps. The owner of the profile should use this feature to increase customer engagement by adding a URL that takes the customer directly to a landing page. Need Help with Google My Business? Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm. We have a special going for lawyers who want to get top Google My Business rankings and get more 5 star reviews from Google.    You can try this for FREE for 30 days to see how it works and only pay $499 and 99 per month for ongoing local seo and review marketing work. —> Google Organic SEO For Lawyers —> Google My Business for Law Firms —> Google SEO FREE Analysis

Latest Google Local SEO Features Read More »

Personal Injury Lawyer Links & SEO Marketing

Legal SEO Marketing, Link Building, Personal Injury Lawyers /

Personal Injury Lawyer SEO Personal Injury Back Links for Attorneys One thing that still holds true is that LINKS are important and a key part of the overall Lawyer Internet and SEO Marketing strategy. It doesn’t matter what kind of lawyer you are, personal injury, DUI, criminal defense, or bankruptcy, everyone needs solid backlinks to their lawyer websites in order to have the best possible Google SEO organic rankings.     Links are only part of the formula but as always an important one. So links come in many different shapes and the bottom line is if you can somehow get a backlink to your lawyers website from a bar association, law school, other lawyers websites or blog, or a local area business, do it! TYPE OF LINKS FOR PERSONAL INJURY LAWYERS If you are a personal injury lawyer, you want to first focus on getting branded links to your site.  These are links that are using your brand name in the anchor text and going to your homepage. Then after you build your branded links and make sure most of your links are using your firms name.  You then should get links to your other power pages and posts that you want to rank higher in Google.  With these links, they will be either partial keyword matches or blended brand and keyword anchor text.    You want to stay away from exact match anchor texts usually.   This means if you are a Chicago personal injury lawyer, you do not want your anchor text of your links to read that exact term, instead you want either your firm name, or a combo. Something like “Personal injury lawyers at Johnson & Jones” or “Contact the car accident lawyers for a free consultation”. Getting Backlinks to Your Lawyer Site Top Links are not easy to get usually, but in some cases all you have to do is make sure you have an account setup and you can claim your lawyer listing at some online legal and business directories.  Then you can optimize the listing and usually include a link to your website. Now a lot of times these links may not be DO Follow and not as valuable as a DO Follow link, but you want to get as many relevant links as you can.  This includes no-follow links because you want to get branded links and citations for your legal site. So if you can get a link from a legal directory that is in your legal niche, that will be helpful towards your overall SEO strategy.   You want to build your brand and get as many branded links using your firms name in the anchor text and having it goto your homepage. Also for local SEO, citations are very important.  Citations are the listings of your law firms NAP, Name, address and phone #.  Again even if its no follow link, its still a citation usually from a relevant site.  The thing here is that most all of these links are FREE, most have a paid option, but the key here is just getting as many relevant links as you can. These are the obvious links that most lawyers will have, but you should have these also to have a better chance of ranking high at Google. Then the trick is to then make sure you have more links than your competitors, and not just any links, high-quality relevant links from authority sites. Its a multiple phase process and you want to start with getting some links and getting the low hanging fruit links.   Yet if you do not set these up manually or hire someone to do it, you will not get the link.  The more work you put into building your backlinks, the better your search engine rankings will be at Google. Below are some personal injury links to start with. Once you get this first phase of links, then you want to start writing a lot of quality content and getting links from guest posts on other legal websites. Good Personal Injury Links: Here are some starter links for all personal injury and car accident lawyers to have to their lawyer website.  The key here is making sure that you claim these lawyer listings and then update them and include a link to your website.   In some cases you will have to pay a premium fee to get a link to your website.   In some cases it will be worth it and thats the trick here, knowing which listings to pay for.   Yet in almost all cases, you can get a free link if you verify the account. Good Legal Directory Links http://braininjurylawyerdir.com/listing.html http://injuryattorneydir.com/listing.html http://lawyermap.net/account/register http://medicalmalpracticelawyerdir.com/listing.html http://thelawofficedirectory.com/NewListing.php http://truckaccidentlawyerdir.com/listing.html http://www.dogbitelawyerdir.com/listing.html http://www.findmealawyer.com/submit/ http://www.hg.org/addlf.html  http://www.injurylawyerdir.com/listing.html http://www.lawfirmoffices.com/add_listing.php http://www.lawyersbusinessdirectory.com/submit http://www.morelaw.com/add/attorney/ Social Links: Google+ Scoop.it Pinterest YouTube Storify LinkedIn Medium Personal Injury SEO Marketing Personal Injury Legal News  Workplace Accidents and You. Are you Eligible? Personal Injury Settlement Calculators – How much is your Case worth? Well Known Actors Who Have Had Motorcycle Accidents 5 Steps to Help Your Car Accident Claim Personal Injury vs. Workers Compensation

Personal Injury Lawyer Links & SEO Marketing Read More »

Guest Posting Services for Lawyers

Guest Posting, Lawyer SEO, Link Building /

Guest Posts for Attorneys & Law Firms You might be wondering what exactly is a guest post and why on earth should I bother with this? Fair enough and there are enough things to worry about these days with your lawyer website. Yet guest posting is the #1 way to get backlinks from other relevant legal web sites. Backlinks are the #1 factor in getting better Google SEO Rankings. This, in turn, can help build your law firms website authority and then help improve and earn new Google SEO rankings for keywords that bring potential clients to your site. How Guest Posting for Lawyers Works The idea with a guest post is that YOUR firm will create a unique piece of quality content, usually 750-1000 words on a relevant topic.  So if you’re a personal injury attorney, you want to create articles related to car accidents, truck accidents, motorcycle accidents, and other personal injury topics. You will then have that unique article posted on a relevant high authority website and you will include a link to your website from within the body of the content, and then usually in the author bio at the end of the post. This process makes sense all around IF you can find the right website to do these guest posts on.  Not every website will allow this and you want to try and focus only on websites in your legal niche. All legal sites are good, but specific legal sites like a divorce directory or personal injury blog might be better.   Also, other high authority sites that are close to your niche can work as well, they might not be as relevant BUT if you can get a link from a high DA(Domain Authority) site, you usually will want to take it. Anchor Text for Guest Posting In the old days you could just use as many Exact Match anchor texts as you wanted and rank #1!   Yet now its more about establishing your law firms brand first and building trust with Google. Let Google know that you are an expert and an authority in your legal field but mainly let Google know that you are indeed a BRAND. Anchor text are the keywords that are linked, so if you have a link from another website that reads Lawyers Court, you can see the words Lawyers Court are the ones linked and thus the anchor text keywords. That example is also one of a BRANDED Link, this is simply where the keywords of the link are your law firm or brand name.     THESE are what MOST of your firms website links should be. Usually you want to have a high % of branded anchor texts pointing to your homepage.  You then want to have other links pointing to your subpages, usually your most important practice area pages, results pages and other key pages or posts that you want to rank with Google. With these pages, you want to use more of a blended anchor text strategy and then maybe 1-3 exact match anchor texts for really high authority sites. Obviously its ok if you have some exact match links and its natural that someone might link to your legal site using personal injury lawyer keywords or your location and what you do, like Chicago auto accident lawyer. Different Kinds of Anchor Texts There are a number of different types of anchor texts you could and should have. Branded Anchor Text Blended Anchor Text Naked URL Anchors Exact Match Anchor Text Branded anchors is the main one, but there are also URL Anchors, Blended Anchors, Exact Match and a number of others.   The key is having the right mix of all of them. You do NOT want to have a high percentage of exact match anchor texts because this could raise a serious RED FLAG with Google.  Usually, you only want to have 1-2% of exact match anchors, so that means for every 100 links you get, you only want 2 with the exact match of keywords that you want to rank for. Yet the key here is that those 2 links that you get using the exact match anchor text, those should be your two TOP authority links if possible. This almost doesn’t make sense because you might be thinking, “well how the hell am I going to ever rank for these keywords?” and its all about being patient these days with Google. You need them to recognize your brand name and have them see you getting links from other sites using your brand name.   Then you need to create a lot of unique content for your site’s blog and do a lot of good on-page SEO work, and then combine that with a few other things to get higher SEO rankings with Google. If you were a Newport Beach California personal injury firm with the firm name of the Smith Trial Group Below would be some examples with suggested ratio percentages of the different links you are getting to your site. Most of the time you will not have any say in what the anchor text is, so you need to know what your current anchor text rations are before getting any new links. When you do have a say in what the anchor text is, you need to be careful that you do not go overboard and just have all the links say the same thing, or have them all be exact match anchors because you think that will help you rank faster (it will not). Make Your Exact Match Anchors From The Top Sites For your 1-3 % of exact match anchor texts, you want those coming from your best possible links.  So if your firm is getting a link from a law review article, or from Forbes or some other high authority site.  You want this link to be an exact match anchor text link. For this example, you would want this top quality link using the keywords

Guest Posting Services for Lawyers Read More »

New FREE Link Analysis Tool for Lawyers

Legal SEO Marketing, Link Building, Tools /

Link Building for Lawyers Free Tool Saint Neil Patel has put out another free SEO Link tool that seems to rival the big boys at AHREFs and SEMRUSH. Ive just started to use it, but it seems pretty solid! It allows you to simply put in your site or your competitors URL and see how many links the site has, how many referring domains and what your overall link score is.   It also shows you how many do follow and no follow links you have, as well as a few other things You can find new links easily that you do not have BUT your competition does.  Its not easy believe me to get new links, but this tool will help you.   This can be the #1 factor in your law firm site climbing the Google rankings.  You need link love from other sites to show Google you are a legit law firm and to get to #1 for your keywords. Links for Lawyers Do you have more links than your law firm competition or does your competition have more links than you? This Backlink tool shows you the number of links pointing to any domain or URL. From total link count, to .edu and .gov links to even the exact number of unique referring domains. Link tools for lawyers and law firms can help you find your competitor backlinks. You can get those same links and help improve your sites SEO rankings. You can test it out by visiting the link analysis tool page here – https://neilpatel.com/backlinks/  Lawyer Competitive Analysis Imagine being able to find new legal link building opportunities in a matter of seconds. All you have to do is put in your competitors’ URL. This tool shows you everyone who is linking to your competition and isn’t linking to you. You can easily find new opportunities that will help you boost your lawyer SEO rankings. Is Your Legal Competition Ranking Higher in Google? Link Relevancy Matters You want to get as many links as possible to your website, BUT just getting 50,000 generic links pointing to your site will never work. In fact, a site that has only 12 links might easily rank higher then the site with 50,000 low quality links from sites that are not related. If you are a lawyer and have a legal website, you need to get links from other LEGAL sites.  Even better if your a personal injury lawyer, you need to get links from legal sites and personal injury related sites if possible. This tool can help you find relevant links that your competitors have but you do not.  This tool will simply show all the links, listed by authority score, and so in some cases it might be pretty easy to just follow the link and get a link for your law firm. Yet thats only if its a free legal directory or social media account that allows you to include a link.  Usually those links are NO FOLLOW and will not pass link juice to your site. YET that doesnt mean its bad thing and you want to get some no follow links because that makes up a more natural link profile in Googles eyes. Yet you want to focus on getting links that are DO Follow and do pass link juice because this will help build your attorneys website authority. Earning Links via Guest Posting Guest Posting is all the rage these days and its probably the top way that you can actually get some backlinks for your site, that matter. You can read my article on Guest Posting for Lawyers here.   Guest posting is simply doing a post on someone else website with unique content that you create and then you will have a backlink to your website within the content of this post. If your law firm wants more information on our guest posting for attorneys service, call us at 312-620-6190 or fill out the online contact form. 

New FREE Link Analysis Tool for Lawyers Read More »

Google My Business (GMB) For Attorneys 2019

Featured Content, Google My Business, Google Search Engine, Internet Marketing News /

Google My Business Lawyer Marketing Google My Business (GMB) is more important than ever and should be one of the first things that you do for your law firms Internet marketing strategy. This is basically a big part of what Local SEO is, getting your GMB listing to show up in the Google 3 pack for searches related to your firm’s practice areas. Google is obviously the most important search engine but most people think there is just one set of rankings at Google and usually think of the organic results. Yet there are multiple sets of search results usually. First, you will see the Google paid ads at the top, then you will see the Google map listings, which come from your Google my business listing.  Then you will see the organic search results. Yet really it’s possible that even if your firm low or no organic rankings, you can possibly dominate the local seo results.   What is Google My Business? Google My Business is a free service designed to make it easy for local businesses to manage their listings in Google search results. Anytime you search Google for local services in your area, you have likely seen Google My Business at work. It displays results on a map and lists other important details about businesses, including their contact information, website, and even reviews. Since Google is the premier search engine online, listing your law firm with Google’s My Business is essential for proper search engine optimization or SEO. Your Google my business listing is what controls your listing that comes up in the local search and map results at Google. LAWYER GOOGLE MY BUSINESS MARKETING TIPS 1. Claim your Google My Business Profile If you haven’t claimed your law firms GMB profile, which stands for Google My Business – also known as the local 3 pack – then you need to get this done right away. GMB profiles are some of the first organic listings people see when searching for attorneys and law firms. By default, many firms already have a GMB profile created by Google and sometimes you will find that certain lawyers will have a GMB profile that is created by Google, and sometimes your clients will find this and even though you haven’t claimed or verified this listing, they still can leave you a review. So it makes sense to claim these listings so that you can not only optimize it, but you respond to any reviews you might get. Walk through the following process to claim it: Search for your law firm or attorney name in Google When you see the Knowledge Graph card for your firm, click on the ‘Are you the owner?’ link near the bottom. Start the process of verifying the firm’s ownership. Note that Google will want you to verify ownership in one of two ways – either by phone or through regular mail.  Once you’ve verified ownership, you can edit your GMB profile. 2. Add Photos & Videos to your GMB Lawyer profile Make sure your GMB profile is complete and contains consistent contact information.  Then adding as many images as possible of your law firm can help it rank far better in the local 3 pack.    So add all the existing images you might have put on your blog and facebook. Then create more images and get creative.  Try to have a LOT of images, like 30 – 50! You can do it over time and it seems to make a difference. Here are some image ideas to get you started: show your legal offices on the inside and outside show your firms team, partners, and you describe the areas of law that you practice show your firms logo include your firms’ tag lines, quotes, or other marketing messages You do not want to put generic stock images or videos into your Google listing.  Google wants images that are related to your firm and what your firm does. So this means photos of the people who work at the firm, photos of your locations and the type of law you practice.   If you are a personal injury lawyer, you want to have a number of different images related to personal injury 3. Onsite Website Optimization Onsite SEO are the things done to your website structure to make it rank well, This is one of the most top tasks you can do to achieve good local rankings. Start with a location-based page: Create a location-based page for the keyword phrases you want to rank for. An example could be ‘Chicago auto accident lawyer’ or ‘Michigan Malpractice Attorney.’   Then you can create other location posts for all the different cities, zips, neighborhoods in your area and then interlink them together. Here are some other tips: Include the location in the copy of the page Include the keyword phrase in the title, the headings, meta description and URL of the page Include the keyword as an image file name of any images on the page Include the keyword in any alt attributes of images on the page Add your firms NAP (name, address, phone number) to the header: Your firm’s name, address and phone number should be on the header of every page, but especially on location-based pages or pages that link to your Google my business – GMB profile. This should also be the same information used in other listings around the web. Make sure it’s all consistent. Substantial quality content: Include a lot of useful content on your pages. Most short articles are like 300 words. So articles longer than 500 words is a good start and the longer the better. 2000 words is a really good start and if you are trying to rank for highly competitive keywords, then the longer the better. 4. Citation signals: Mentions of your firm NAP across the web Citations are like links and are the fuel towards getting higher Google local rankings. Building citations is one of the most influential strategies

Google My Business (GMB) For Attorneys 2019 Read More »

Difference between PPC and Organic SEO listings (2005 vs. 2019)

Legal Marketing, Legal SEO Marketing, Organic Search Engine Optimization, Pay Per Click Marketing /

What is the Difference between Google Paid Listings & Organic Search Listings? *** This post was done originally in 2005! How much has changed in 14 years? Not much and a ton at the same time.   Google Paid Ads vs. Google Organic SEO Some lawyers are confused by the difference between the pay per click (PPC) sponsored listings and the free organic listings at Google, Yahoo, and other top search engines. The free or “organic” search listings at Google are listed on the left side of the page and the sponsored PPC listings are located on the right side of the page under “sponsored links” and sometimes at the very top of the page, right above the organic listings. —> 2019 Update….. The organic listings are still in the same place, but the paid ads are also on the left side of the page, usually above the organic listings and the map local listings.   Organic listings take time and effort to achieve and are usually a result of a legal web site that has a lot of good content, is listed in the Yahoo and Open directories and has a lot of links pointing to it from other sites. *** 2019 update — This is still true and actually organic rankings take a LOT of time and way more then they used to take. It’s much harder to achieve organic rankings at Google.        Yet the having good content, being listed in top business directories and having a lot of relevant and authority links is still the key to ranking higher in the Google organic listings.  The pay per click or sponsored listings are a result of web sites that bid a certain amount per click on a keyword. The higher the bid, the higher the ranking. Even though at Google its a little bit of a different bidding process then at Overture. At Overture, its simply a matter of whoever bids higher, gets the higher listing, where at Google, its a combination of different criteria including amount bid. GOOGLE SEO FOR LAWYERS **** 2019 update —- Who the F is Overture?!?!  They used to be the main player in town as far as pay per click went, way back when!  Then Yahoo bought them a while back.  Now the main players in pay per click are Google ads and Bing/Yahoo ads, as well as Facebook ads, Pinterest ads and Instagram ads.   Obviously you want to be listed in the organic listings because its like the gift that keeps on giving and you don’t have to pay every time someone clicks on your site.  Yet it takes time to get the free listings and sometimes you have no choice but to pay extra to visitors to your legal web site. Some lawyers do both, get great organic listings but then also pay for the sponsored links to cover all bases. **** 2019 update —-  Organic listings and traffic from Google is still the gift that keeps on giving.  Getting top rankings is more important than ever.   Also, it’s the same thing where sometimes you must do paid ads if you want any traffic because you dont have good enough organic listings.    Also you might have top rankings for most of your keywords, but you still might want to do some paid advertising if you really want to be aggressive and get more brand recognition. SEO for Lawyers in 2019 Conclusion The key in 2019 for Lawyers who want to do Attorney SEO Marketing, which by the way should be literally 100% of all lawyers.  The key is that you first want to make sure that Google trusts your Brand. Your brand name is your firm name, SO you want to get your brand out there in a number of ways. With link building, you want to make sure that the anchor text of the links pointing to your site are your brand name and going to your home page. Then once you build up your authority and trust with Google, then you can create some Power Pages and then get more links that point to these pages.  Then you will want to some partial and exact match anchor text but not that many and not until you first establish your brand and home page links. This can take 6-12 months or more and is a never-ending process.    One thing you want to focus on with your main pages is to create a lot of visuals like images, videos and infographics.   If you are a personal injury attorney, you want to create visuals to explain how the personal injury process works.

Difference between PPC and Organic SEO listings (2005 vs. 2019) Read More »

Welcome (back) to the Legal Search Marketing Blog (2019)

Featured Content, General Search Engine News, Google Search Engine, Lawyer Marketing Tips, Legal SEO Marketing /

Re-Launch of Legal Search Marketing Blog Welcome to the relaunch of the Legal Search Engine Marketing Blog. We will bring you the latest news on the search engine industry with a specific focus on the legal community.   We will help your law firm be able to rank in the Google search results and improve your law firms Organic SEO, Local SEO, and even video SEO results! Holy Shit this Blog has been going since 2005! Thats frigging almost 15 years now.    So Im going to update this post with today’s date of February 5, 2019, and make this the relaunch of the Legal Search Marketing blog.  This blog in the past was just put up in order to link to my lawyer clients sites and to just blog about the latest search engine related news, mainly Google SEO for lawyer news. SEO FOR LAWYERS Yet over the past year, I’ve made this into an SEO marketing blog for Lawyers, posting not only the latest Google news and other search engine marketing related news but also SEO tips for lawyers.    I am going to be posting as many valuable tips as possible for the legal community. We will focus on everything related to search engine optimization for attorneys including Keyword Research for lawyers, organic seo marketing, latest Google my business tips and everything else related to getting the best possible results for your law firm. SEO CHANGES OVER THE YEARS SEO is always changing and evolving each and every year it seems.  Yet some things remain the same as they were in 2005. Back then it was very easy to get ranked and you just had to optimize your TITLE and meta tags, and get a few links with exact match anchor text, and you would probably easily be in the top 3 at Google for most of your keywords. Yet Google has made it MUCH harder to get ranked and to get quality traffic to your legal site.  YET if your a lawyer who writes a lot of content and has a good brand, then your probably going to be in good shape and don’t even need to do that much. There are so many new things though that you must do in 2019, over 2005.  Social media accounts for one, earning backlinks from a lot of different sites, creating videos and the list goes on. LAWYER SEO IN 2019 Today it comes down to a few different things as far as “how do you get your lawyer website ranked #1 at Google”.   First off there are a few different places to be #1.   The Local SEO Map results is one place, the organic listings is another, and then Google has all kinds of other ways they show content in the search engine listings. You must create high-quality content that is 2000 words plus and is relevant to your legal practice.   You must get listed in the right legal directories and make sure your Name, Address, and Phone # (NAP) are all exactly the same.  You must have social media accounts set up and get social signals to your content. This means people are sharing your content and engaging in it by making comments.   Your site must be mobile friendly and fast in order to rank higher these days.    Then getting links from other sites is usually what the secret sauce is going to be, but the right sites.  You need links from high authority relevant sites and they should be using your law firms brand name in the anchor text. Updating Your Lawyer Blog Posts from Past One of the many SEO techniques that you need to do in 2019, is to go back through your older blog posts and check for a few different things including: Duplicate Content – (You can use the tool of siteliner.com to check your site for duplicate content) Thin Content – This means content like this blog post that was maybe 100 words total.  I now am updating it to add another 600-1000 words of content, this way its not so thin.  I am also updating the date to let Google know this is new fresh content! Non Relevant Content – Sometimes over the years your content might not be as relevant or might be a post that you just would like removed.   So what you need to do is 301 redirect these older posts to a new post or page that makes sense for user to find.   This way any link juice that these posts have, will be carried over to the new post or page. Then also you might have blogged about the same thing 10 times over the years, so it might make sense to combine those posts into one main post. You can also do a 301 redirect of older duplicative posts where you are talking about the same subject as in a new post. Nathan Gotch of Gotch SEO talks about the importance of not cannibalizing your keywords.  So I am going back through all of my older posts and making a number of updates and probably going to redirect like 150 posts or more.  Then maybe 50 of the posts will be deleted and 50 of them will be updated for 2019 lawyer Search Marketing. I am in the process of doing project for a few different personal injury lawyers, as well as updating my Chicago SEO website. If you need any assistance with improving your law firms SEO results, contact us for a free SEO audit of your legal website.

Welcome (back) to the Legal Search Marketing Blog (2019) Read More »

WordPress Web Hosting for Lawyers

Website Hosting, Wordpress Hosting, Wordpress Maintenance, Wordpress Software /

BEST WEB HOST FOR LAWYERS Who is the flat out best webhost for lawyers who have wordpress sites?  The answer is WP Engine without a doubt.  WordPress is the most common platform these days to run your legal website on, so your current site is probably already on wordpress. YET if its not, then it makes even more sense to upgrade today. —-> We will Upgrade your website hosting to Wp Engine and Migrate you over for FREE – Contact us today…… [bctt tweet=”If there is one thing to NOT be cheap on with your website, its the web hosting account”] If there is one thing to NOT be cheap on with your website, its the web hosting account.  $5 vs. $50 per month seems like a huge deal and no doubt people are going to be tempted to save some money by going with the cheaper hosting. HUGE MISTAKE….. Do not do it… —> Your website hosting is the #1 factor in your Sites Speed Score and how fast it loads.  Go with the best to make sure your site loads as fast as possible.   Google uses the speed of your site as a SEO Ranking Factor.  Ive been using WP Engine for the last few year sand they just have faster servers, better customer support and everything is easier. Vs these cheaper webhosts like hostgator and a million other of them. There are so many confusing options and usually the hosting starts out with a super low $5 per month offer but then jumps up and usually your site gets hacked, or its super slow, or a number of other issues including bad customer support.  No thanks! The Ghetto vs. The Gold Coast, which is the better Location? The Gold Coast is the obvious answer and this is the place you want your lawyer website to live.   The $25-40 extra per month is really no big deal, especially for businesses who spend $50 and more per click at pay per click sites. IF its obvious that a better web host will help with your organic SEO, why not go with the better web hosting?  It just makes sense here because a better web host can: #1- Make your site load faster in Google eyes #2- Give you an SSL Certificate, another SEO ranking factor (httpS vs. http) #3- Have better all around site security so you NEVER get hacked #4- Have the best customer support in the business, so if your site ever goes down, they will get it back up ASAP #5- Have the best backups in the game at your fingertips. They have multiple backups of your site which you can easily restore anytime. Are you a  law firm that has a wordpress site? Or maybe multiple wordpress sites? Well sometimes web hosting can make a big difference in how your site operates. WP Engine in my opinion is the BEST web host for WordPress sites, no doubt.  Take the pepsi challenge and you will see this is a WAY better host then what you have now. *** Also its VERY easy to migrate your current site over to this new webhost. Decide which WP Engine plan is right for you! – All Plans get your 20% off instantly… the discount is already applied. Take advantage of this and sign up for the year and save even more.    WordPress Hosting for Lawyers – 20% off ALL Plans with Wp Engine Does your law firm use WordPress? Then you should use top of the line hosting made specifically for WordPress sites. Hosting that focuses on Speed, Performance and Security. WP Engine is a great web host and they are a little more expensive, but you get what you pay for and trying to save money on web hosting isn’t wise. Your web hosting can make a difference in your organic SEO. Faster websites just get better results overall. Also you want a host who will help you if your site goes down or gets hacked. WP Engine is THE Best. —> Does Your Firm Need Top Web Hosting? —> Get Fastest, Most Secure Web Hosting —> Web Hosting Special 20% Off all plans, pay annual and get months free. WordPress sites can get by with super cheap hosting, even basically free web hosting. Yet like a Free wordpress plugin or theme, it might suck after awhile and let you down when you need it the most. Do NOT be suckered by cheap web site hosting, go with the best!! The best hands down hosting for wordpress sites is WP Engine. Get 20% off your first payment by clicking on image below. Decide which WP Engine plan is right for you! – All Plans get your 10% off instantly… the discount is already applied. Take advantage of this and sign up for the year and save even more.    WP ENGINE WEB HOSTING FOR WORDPRESS LEGAL WEBHOSTING FOR WORDPRESS SITES Contact us today for a FREE Site analysis and to see how we can save your law firm money today.  Get FREE Legal Site Analysis  Organic SEO Marketing for Lawyers WordPress Services for Attorneys PPC Marketing for Lawyers

WordPress Web Hosting for Lawyers Read More »

Lawyers Make Sure Your Content is Unique

Content for Lawyers, Duplicate Content, Featured Content, Law Firm Marketing, Lawyer Marketing Tips /

Content for Lawyers If content is King, unique high-quality content is emperor and then some!   Everyone now knows what duplicate content is and how you don’t want to just cut and paste content from one site to another, or from one page to another in your legal site. You want to make sure you high top quality content that is 100% unique and will pass the copyscape test.  You want unique content for all of your practice area pages, and then you want to create unique content on an ongoing basis via your blog.   Here you want to create content around long tail keywords that are related to your legal practice. Your lawyer SEO depends on you having unique content all around.  It seems like Google really wants all of your content to be unique and you might not get a penalty if you use duplicate content but your for sure not getting any credit from Google if you simply cut and paste another article you found on the web. Same thing if you take the content from your personal injury page and just paste it into a new blog post and add a few new lines of content. That will never work and you need to just from now on go by the motto of “Make every piece of content unique”. This means you don’t want to just take an article you wrote and used as a guest post, as the same content on your site, or any other site.   From now on, you must only use content one time.  If you use it on your blog, never use it anywhere else. Google knows, believe me! Use Copyscape to check for Unique Content There are a lot of tools you can use to find duplicate content but the best way is to run it through the copyscape tool, this will check the entire Internet and even if there is just a chunk of that content on some other site, it will let you know.  You want to go for 100% unique content, not 95, 100 only.  Visit https://www.copyscape.com/   There are a lot of different tools you can use to help create your content and you dont want to take any chances of having duplicate content. You need to make sure you do a few different things with your attorney content, but the main thing is to not repeat things on different pages. You want to make sure you have unique TITLEs and Description tags on each page.  Then you dont want to have the same block of content on every page, mix it up. Change things around and rewrite stuff. Let the law firm SEO experts at Legal Search Marketing help you with your next organic SEO project for your law firm. —> Google Organic SEO For Lawyers —> Google My Business for Law Firms —> Google SEO FREE Analysis Need SEO results for your personal injury law firm? Contact us today for a free analysis and seo audit of your lawyer website.

Lawyers Make Sure Your Content is Unique Read More »