Guest Posting

Effective Guest Posting on Legal Blogs and Forums

Guest Posting, Legal Internet Marketing, Legal SEO Marketing, Link Building /

Table of Contents Add a header to begin generating the table of contents Off-Page SEO Marketing for Lawyers: Guest Posting If you’re a lawyer looking to expand your online reach and build your professional network, guest posting on legal blogs and forums is an excellent way to achieve both. By sharing your legal insights and expertise with a wider audience, you can establish yourself as a thought leader in your niche and attract potential clients and collaborators.   Guest posting on legal blogs and forums also offers SEO benefits, as it can boost your website’s search engine rankings and attract more traffic to your site. Additionally, it provides an opportunity to network with other legal professionals and organizations and stay up-to-date on the latest industry trends.   However, it’s important to approach guest posting strategically, selecting platforms that are relevant to your legal niche and crafting compelling content that resonates with readers. In this article, we will explore the various aspects of guest posting on legal blogs and forums, from identifying suitable platforms to leveraging SEO strategies for maximum exposure. Key Takeaways: Guest posting on legal blogs and forums can help enhance your online presence and network within the US legal community. Select legal blogs and forums that are relevant to your niche and can provide value to your target audience. Craft compelling guest posts that incorporate legal expertise and provide value to readers. Guest posting offers an opportunity to network with other legal professionals and organizations. Optimize your guest posts for SEO benefits by including relevant keywords and backlinks. Why Guest Posting is Essential for Lawyers As a lawyer, you are constantly seeking opportunities to expand your professional horizon, establish your online presence and build a network of valuable connections within the legal community. One of the most effective methods to achieve these goals is through guest posting on legal blogs and forums. Gaining exposure on legal platforms can boost your credibility and help you reach a wider audience. This not only results in increased visibility but also has a positive impact on your search engine rankings. Through legal guest posting services, you can take advantage of guest posting opportunities on legal blogs that provide niche-specific content. By writing compelling content that aligns with the interests of your target audience, you can gain trust and establish yourself as an authority within your legal niche. The content can also help you attract potential clients who are looking for legal services related to your niche. Legal guest posting opportunities offer a unique chance to build relationships with influential professionals within the legal community. By guest posting on their platforms, you can establish yourself as a valuable contact, leading to potential collaborations or partnerships in the future. In summary, legal guest posting is a crucial aspect of your legal marketing strategy. It can help you establish your online presence, expand your network, and attract potential clients. Take advantage of legal guest posting services and guest posting opportunities on legal blogs and forums to enhance your professional reputation within the legal community. Identifying Suitable Legal Blogs and Forums for Guest Posting When it comes to guest posting on legal blogs and forums, identifying suitable platforms to publish your content is crucial. It’s important to find blogs and forums that cater to your legal niche and have an engaged audience. But how do you find them? One way is to use search engines such as Google and Bing to look for legal blogs for guest posting. Use keywords such as “legal blogs guest post” or “guest blogging on legal forums” to find potential platforms. Once you come up with a list, it’s time to evaluate each one to determine its suitability for your content. One factor to consider is the blog or forum’s audience. Does it have a large following, particularly within your legal niche? You want to choose a platform that can give your content the exposure it deserves. Additionally, you want to ensure that the blog or forum is credible by checking the quality of their articles, the number of comments and shares they receive, and their overall reputation within the legal community. Another factor to consider is their guest posting guidelines. Some blogs and forums may have strict guidelines for guest posts, such as word count, tone, and topics. Make sure to read and follow these guidelines to increase your chances of getting published. By following these tips, you can easily identify suitable legal blogs and forums for guest posting. Not only will this help you reach a wider audience, but it will also enhance your online presence within the legal community. Crafting Compelling Guest Posts for Legal Blogs and Forums When it comes to guest posting on legal blogs and forums, crafting the perfect guest post is crucial to ensure your content is well-received and shared widely. It’s important to remember that your guest post is not only a reflection of you, but also the legal niche you are associated with. Here are some tips on crafting compelling guest posts for legal blogs and forums: Focus on legal niche guest posting: When selecting legal blogs or forums for guest posting opportunities, ensure they are relevant to your area of expertise. This will help you write content that provides value to the readers and highlights your legal knowledge. Use storytelling: Incorporate storytelling elements to make your guest post engaging and memorable. By sharing real-life examples and anecdotes, you can effectively illustrate your points and leave a lasting impression on the readers. Provide actionable advice: Offering practical and actionable advice or tips can help establish your authority in the legal niche and encourage readers to share your content. Be sure to back up your advice with supporting evidence and case studies where possible. Include legal expertise: Guest posting on legal blogs and forums presents an opportunity to showcase your legal expertise and knowledge. Make sure to incorporate relevant legal terminology and concepts to add value to your guest post. Include a

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Guest Posting Services for Lawyers

Guest Posting, Lawyer SEO, Link Building /

Guest Posts for Attorneys & Law Firms You might be wondering what exactly is a guest post and why on earth should I bother with this? Fair enough and there are enough things to worry about these days with your lawyer website. Yet guest posting is the #1 way to get backlinks from other relevant legal web sites. Backlinks are the #1 factor in getting better Google SEO Rankings. This, in turn, can help build your law firms website authority and then help improve and earn new Google SEO rankings for keywords that bring potential clients to your site. How Guest Posting for Lawyers Works The idea with a guest post is that YOUR firm will create a unique piece of quality content, usually 750-1000 words on a relevant topic.  So if you’re a personal injury attorney, you want to create articles related to car accidents, truck accidents, motorcycle accidents, and other personal injury topics. You will then have that unique article posted on a relevant high authority website and you will include a link to your website from within the body of the content, and then usually in the author bio at the end of the post. This process makes sense all around IF you can find the right website to do these guest posts on.  Not every website will allow this and you want to try and focus only on websites in your legal niche. All legal sites are good, but specific legal sites like a divorce directory or personal injury blog might be better.   Also, other high authority sites that are close to your niche can work as well, they might not be as relevant BUT if you can get a link from a high DA(Domain Authority) site, you usually will want to take it. Anchor Text for Guest Posting In the old days you could just use as many Exact Match anchor texts as you wanted and rank #1!   Yet now its more about establishing your law firms brand first and building trust with Google. Let Google know that you are an expert and an authority in your legal field but mainly let Google know that you are indeed a BRAND. Anchor text are the keywords that are linked, so if you have a link from another website that reads Lawyers Court, you can see the words Lawyers Court are the ones linked and thus the anchor text keywords. That example is also one of a BRANDED Link, this is simply where the keywords of the link are your law firm or brand name.     THESE are what MOST of your firms website links should be. Usually you want to have a high % of branded anchor texts pointing to your homepage.  You then want to have other links pointing to your subpages, usually your most important practice area pages, results pages and other key pages or posts that you want to rank with Google. With these pages, you want to use more of a blended anchor text strategy and then maybe 1-3 exact match anchor texts for really high authority sites. Obviously its ok if you have some exact match links and its natural that someone might link to your legal site using personal injury lawyer keywords or your location and what you do, like Chicago auto accident lawyer. Different Kinds of Anchor Texts There are a number of different types of anchor texts you could and should have. Branded Anchor Text Blended Anchor Text Naked URL Anchors Exact Match Anchor Text Branded anchors is the main one, but there are also URL Anchors, Blended Anchors, Exact Match and a number of others.   The key is having the right mix of all of them. You do NOT want to have a high percentage of exact match anchor texts because this could raise a serious RED FLAG with Google.  Usually, you only want to have 1-2% of exact match anchors, so that means for every 100 links you get, you only want 2 with the exact match of keywords that you want to rank for. Yet the key here is that those 2 links that you get using the exact match anchor text, those should be your two TOP authority links if possible. This almost doesn’t make sense because you might be thinking, “well how the hell am I going to ever rank for these keywords?” and its all about being patient these days with Google. You need them to recognize your brand name and have them see you getting links from other sites using your brand name.   Then you need to create a lot of unique content for your site’s blog and do a lot of good on-page SEO work, and then combine that with a few other things to get higher SEO rankings with Google. If you were a Newport Beach California personal injury firm with the firm name of the Smith Trial Group Below would be some examples with suggested ratio percentages of the different links you are getting to your site. Most of the time you will not have any say in what the anchor text is, so you need to know what your current anchor text rations are before getting any new links. When you do have a say in what the anchor text is, you need to be careful that you do not go overboard and just have all the links say the same thing, or have them all be exact match anchors because you think that will help you rank faster (it will not). Make Your Exact Match Anchors From The Top Sites For your 1-3 % of exact match anchor texts, you want those coming from your best possible links.  So if your firm is getting a link from a law review article, or from Forbes or some other high authority site.  You want this link to be an exact match anchor text link. For this example, you would want this top quality link using the keywords

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