SEO Marketing for Attorneys
Is your lawyer website highly ranked? Is it ranked for right keywords at Google? Sometimes just knowing what keywords to focus on is half the battle. Then you can write content around those keywords and create videos to use around the keywords.
How Do You Get a Lawfirm Ranked at Google?
Thats the million dollar question and the easy answer is you pay Google to do it! This is done via Google adwords and some lawyers will do this no matter how well that are ranked at the organic search results or local seo results. If you want to get your law firm ranked higher at Google, focus on CONTENT. You want to write 600 plus word posts and the longer the better usually. You want to keep people on your site for as long as possible. This is a new ranking signal for Google, User Experience and how well they interact with your site and pages. If Google sees you have a high bounce rate and that people that find your site leave right away, thats not good for organic SEO. You want people staying on your lawyer website for as long as possible. So longer posts, images like infographics and engaging videos can help people stay on your site longer. This is part of overall formula but solid content and links from other sites are the biggest factors.
SEO FOR SMALL LAW FIRMS AND SOLO LAWYERS
Search engine optimization (SEO) is a marketing strategy where you work to increase the visibility of a website in a search engine’s unpaid results. SEO is often referred to as “natural,” “organic,” or “earned” results. As a general rule, the earlier (or higher ranked), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine.
So really most lawyers think that what they want is to be ranked #1 for a term like Chicago Lawyers…. or even the more specific Chicago Tax Lawyer or Asheville Accident Attorney. Yet really those terms are much more competitive and really wouldn’t bring in a ton of traffic. So what you want to really focus on are the long tail keyword phrases. The more content you can create, the more likely your legal website is going to be ranked for a LOT of keywords that you didnt even intend on it ranking for, but that are relevant. Like obviously if your Just a Chicago Criminal Lawyer, you dont want to be ranked for a Divorce Lawyer term, only terms related to criminal defense in that location. Yet there are a lot of different types of keywords people will type in when searching, usually they will type in long searchs like “Find a tax lawyer with good reviews in Chicago, Illinois” thats a 10 word phrase. So the more content you can write, the better your organic SEO results are going to be.
Google My Business for Lawyers
Google My Business (GMB) is more important then ever and should be one of the first things that you do for your law firms Internet marketing strategy. Google is obviously the most important search engine but usually people think organic results and where your ranked for certain keywords. Yet really its possible that even if your firm has low or no organic rankings, you can possibly dominate the local seo results. This is done by optimizing your GMB lawyer listing and doing a few things that will help get your LAW FIRM ranked on the first page of the search results in the Google local 3 pack. AKA the Goldmine.
GOOGLE MY BUSINESS FOR LAWYERS FORM