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LOCAL SEO TIPS FOR LAWYERS
Local Search Marketing for Attorneys
We provide local SEO services to lawyers in any city across the United States. Local SEO is more important then ever before. Why? Well mainly because it usually comes up before organic rankings, but also because it can be easier to rank for because you wont have as many competitors in some cases. Also since mobile has become so big, it makes sense that they would see local results first when searching for local businesses on their mobile phones.
So bottom line is that you want to focus on Local, Mobile and Video more then ever. Here are a few tips for your law firm local SEO campaign.
1 – Optimize your title tag with the city/cities & services you offer. Ex – Chicago Personal Injury Lawyer or 60602 Injury Lawyers
2- Keep the URLs neat and clean. Eg. www.xyz.com/air -conditioning.html
3 – Avoid having duplicate content on the website. UseSiteLiner/CopyScape to check for duplicate content.
4- Your images must have descriptive ALT tags and filenames, because this is what search engines read while looking for images. (Use a WordPress plugin)
5- Do blog posts that are focused on your local area and include keywords related to your practice area and all the location areas.
6 – Add Practice area and location keywords in the titles and descriptions of each page and post.
7 – Install Google Webmaster and Bing Webmaster Tools and Google analytics.
8 – Make sure your existing Citations all have the exact same NAP (Name, Address and Phone #)
9- Get as many Citations as you can, but focus mainly on citations from other LOCAL Area website. So if you can get a listing on a local area directory, another local business or better yet a chamber of commerce type website, that will be a more valuable citation. Remember a citation is just the listing of your business with its contact info. A Link is not needed BUT if you can also get a link to your website, do that!
10- Get REVIEWS for your Google My Business listing. The more 5 star reviews you can get the better all around. You want to make sure that when your firms listing comes up in the Google 3 pack, that it stands out from the other 2 law firms by having more 5 star reviews.