Bing Pay Per Click Marketing for Lawyers

Pay per click (PPC) marketing is pretty key in todays competitive Internet marketing market.  Getting people to your website is done in a variety of ways.  Obviously you would prefer if you could just depend on your organic traffic but usually you will need to do many forms of online advertising, including Pay per click marketing.

Many lawyers seem turned off by the concept but its a good way to get people to visit your site that potentially may turn into new clients.   Google Adwords is the main PPC player but Bing / MSN Ad Center is another good option.  In many cases you might find the keywords are much cheaper then at Google, and its another avenue of traffic to your site.


Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the “pay per impression” methods used in television and newspaper advertising.


Microsoft was the last of the “Big Three” search engines (Microsoft, Google and Yahoo!) to develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the Bing (formerly MSN Search) search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!’s ads on its search engine.

As search marketing grew, Microsoft began developing its own system, Microsoft adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN search showed Yahoo! and Microsoft adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager in MSN division of Microsoft. In June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft was displaying only ads from adCenter until 2010. In January 2010 Microsoft announced a take over of Yahoo! and the combination of Bing, formerly MSN Search, to form the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter occurred in October 2010.


If your law practice is considering doing a PPC campaign, contact us for assistance. We will help you with all PPC including BING PPC.  We can help you find just the right keywords to focus on and increase your traffic with potential clients searching for your legal services.  You can set a budget and a cap on your per bid amount, as well as your daily or monthly amounts.


Visit our pay per click marketing for lawyers page and fill out the online contact form.