Mobile Apps

Mobile is growing bigger and bigger every day and below are some of the recent stats about the growth of mobile.  Make sure your law firms site is in a mobile friendly format and consider setting up a Mobile App for your legal practice. Mobile Commerce and Engagement Stats 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012) Nearly two of three shoppers use at least one device to research and purchase while shopping, and 28% use two devices at a time. More than one in three shoppers made at least one purchase with their mobile devices during the past six months, and tablet shoppers have an even higher propensity to make a purchase on the device, with one in four having purchased six times or more in the past six months (Source: Local and the e-tailing group, 2012) The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011) 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey) 50% of U.S. cellphone users have smartphones (Source: Nielsen, 2012) 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source:Mercator Advisory Group, 2012) 66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012) 18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012) 21 percent of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012) 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012) 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Source: Pew American & Internet Life Project, 2012) 1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011) On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday Benchmark, 2011) Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011) Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011) Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011) Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)